ZGBC公司发展战略研究
发布时间：2018-11-10 09:56
【摘要】：ZGBC为中国城轨车辆产业的进步一直不懈的努力着。几十年技术开发的深厚积淀和对于自主创新、集成创新与引进消化吸收再创新的执着，成就了ZGBC的核心竞争力,也成就了中国轨道客车事业。目前，我国50%的铁路客车和70%的城轨车出自ZGBC[1]。在国际市场，ZGBC凭借技术和管理的综合优势已经成功拓展了澳大利亚、伊朗、泰国、巴基斯坦、孟加拉、斯里兰卡等发达国家和发展中国家的轨道客车市场，并逐步打开南美、非洲等国家轨道客车市场的大门，多个国家和地区在使用ZGBC的产品。从诞生到现在，ZGBC已跻身于世界一流轨道装备制造企业之林，填补着国内甚至世界轨道客车制造史的一项又一项空白。 作者以ZGBC公司为研究对象，对公司面临的内、外部环境进行详细地分析和探讨，并进一步结合SWOT分析方法，找到企业所处环境的机会和威胁，，以及企业本身相对于行业其他竞争对手的优势和劣势，并根据这些结果来制定公司相应的战略，从而充分利用机会和优势，避免自己的劣势和威胁。最后针对发展战略给出相应的实施及相关措施，希望对企业的持续发展提供参考。
[Abstract]:ZGBC for China rail vehicle industry progress has been unremitting efforts. Decades of deep accumulation of technology development and the persistence of independent innovation, integration innovation and import, digestion, absorption and re-innovation have achieved the core competitiveness of ZGBC as well as the cause of China's rail passenger cars. At present, 50% of railway passenger cars and 70% of urban rail cars come from ZGBC [1]. In the international market, ZGBC has successfully expanded the rail bus market in Australia, Iran, Thailand, Pakistan, Bangladesh, Sri Lanka and other developed and developing countries, and gradually opened up South America. Africa and other countries rail bus market door, many countries and regions in the use of ZGBC products. From its birth to now, ZGBC has been one of the world's first-class rail equipment manufacturers, filling the gap in the history of domestic and even world rail bus manufacturing. Taking ZGBC Company as the research object, the author makes a detailed analysis and discussion on the internal and external environment faced by the company, and further combines the SWOT analysis method to find out the opportunities and threats of the environment in which the enterprise is located. And the enterprise itself relative to other competitors in the industry strengths and weaknesses, and based on these results to formulate the company's corresponding strategy, so as to make full use of opportunities and advantages, to avoid their own weaknesses and threats. Finally, the corresponding implementation and related measures for the development strategy are given, hoping to provide a reference for the sustainable development of enterprises.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272;F426.472
本文编号：2322109
[Abstract]:ZGBC for China rail vehicle industry progress has been unremitting efforts. Decades of deep accumulation of technology development and the persistence of independent innovation, integration innovation and import, digestion, absorption and re-innovation have achieved the core competitiveness of ZGBC as well as the cause of China's rail passenger cars. At present, 50% of railway passenger cars and 70% of urban rail cars come from ZGBC [1]. In the international market, ZGBC has successfully expanded the rail bus market in Australia, Iran, Thailand, Pakistan, Bangladesh, Sri Lanka and other developed and developing countries, and gradually opened up South America. Africa and other countries rail bus market door, many countries and regions in the use of ZGBC products. From its birth to now, ZGBC has been one of the world's first-class rail equipment manufacturers, filling the gap in the history of domestic and even world rail bus manufacturing. Taking ZGBC Company as the research object, the author makes a detailed analysis and discussion on the internal and external environment faced by the company, and further combines the SWOT analysis method to find out the opportunities and threats of the environment in which the enterprise is located. And the enterprise itself relative to other competitors in the industry strengths and weaknesses, and based on these results to formulate the company's corresponding strategy, so as to make full use of opportunities and advantages, to avoid their own weaknesses and threats. Finally, the corresponding implementation and related measures for the development strategy are given, hoping to provide a reference for the sustainable development of enterprises.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272;F426.472
【参考文献】
相关期刊论文 前1条
1 ;长春轨道客车股份有限公司简介[J];城市轨道交通研究;2008年05期
本文编号：2322109
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