海尔集团全员创业模式研究

发布时间：2018-11-14 15:27

【摘要】：伴随着经济全球化、信息化和网络化时代的到来,企业在发展到一定阶段后,能够保持既有优势的时间不断缩短,被其他企业模仿和赶超的可能性和风险性不断增加。对于大型企业来说,必须建立起面向全体员工的,调动全员创业和创新激情、动力和能力的机制和平台,才能保持创新和创业的状态,抓住市场机遇,实现基业长青。本文结合时代发展的情况,从当前大企业面临的主要问题等方面入手,展开了对全员内部创业的研究,并对海尔集团基于全员内部创业的机制进行了详细的阐述。首先阐述了该课题研究的主要背景、目的意义和国内外关于创业和内部创业现状,提出了研究的主要内容,方法和技术路线,并提出了全员内部创业的思路；第二,文章对中外学者对创业及内部创业的研究理论进行了总结和回顾,重点阐述了创业的概念和分类以及内部创业的概念,内部创业与内企业家的关系,内部企业家精神,内部创业机制等研究的理论依据；第三,文章对全员创业的背景和内涵进行了分析和阐述,并对全员内部创业的文化机制、选拔机制、资源分配机制、激励机制、风险机制、考核评定机制等进行了论述；第四、文章对海尔自主经营体的模式以及自主经营体模式跟全员内部创业的关系进行了阐述,并结合全员内部创业机制的理论依据对自主经营体的全员内部创业机制进行了分析和论述,证明了海尔自主经营体是全员内部创业的具体实践；第五、文章对海尔商用冷柜自主经营体的案例进行了跟踪研究和解析,详细阐述了商用冷柜自主经营体的文化机制、选拔机制、资源分配机制、激励机制、风险机制、考核评定机制等,从具体落地执行层面,为全员内部创业机制提供了实践资料；第六、文章总结了海尔自主经营体的全员内部创业的推广价值,主要问题和解决建议；最后、文章提出了研究的主要结论即：在适宜的企业文化环境和企业机制下,基于全员创业的内部创业机制是可以进行实践和取得良好的效果。同时,对于研究的不足和进一步的研究方向也进行了明确：只对单个企业进行了研究,缺乏研究的广泛性,后续即需要对海尔进行深入研究,更需要对其他大型企业的全员内部创业的实践进行研究,以期获取更具广泛性和推广价值的研究成果。
[Abstract]:With the arrival of the era of economic globalization, information technology and network, after the development to a certain stage, the time for enterprises to maintain their existing advantages has been shortened, and the possibility and risk of imitating and catching up by other enterprises has been increasing. For a large enterprise, it is necessary to set up a mechanism and platform for all employees to mobilize their enthusiasm, motivation and ability in order to maintain the state of innovation and entrepreneurship, seize the market opportunity, and realize the everlasting of the foundation industry. According to the development of the times, this paper starts with the main problems faced by the large enterprises, and studies the enterprising mechanism of the Haier Group based on the whole staff. First of all, the main background of the research, the significance of the purpose and the status quo of entrepreneurship and internal entrepreneurship at home and abroad, the main contents, methods and technical routes of the research are presented, and the train of thought of the whole staff is put forward. Second, the article summarizes and reviews the research theories of Chinese and foreign scholars on entrepreneurship and internal entrepreneurship, focusing on the concept and classification of entrepreneurship, the concept of internal entrepreneurship, the relationship between internal entrepreneurship and internal entrepreneurs, and the spirit of internal entrepreneurship. The theoretical basis of the research on internal entrepreneurship mechanism; Thirdly, the paper analyzes and expounds the background and connotation of entrepreneurship, and discusses the cultural mechanism, selection mechanism, resource allocation mechanism, incentive mechanism, risk mechanism, assessment mechanism and so on. Fourthly, the article expounds the model of Haier's self-management and the relationship between the model of self-management and the enterprising of the whole staff. Combined with the theoretical basis of the internal entrepreneurship mechanism of the whole staff, the author analyzes and discusses the mechanism of self-management, and proves that Haier's self-management is the concrete practice of the whole staff's internal entrepreneurship. Fifth, the article has carried on the follow-up research and the analysis to the Haier commercial freezer autonomic operator's case, elaborated the commercial freezer autonomic operator's cultural mechanism, the selection mechanism, the resources allocation mechanism, the incentive mechanism, the risk mechanism, Assessment and evaluation mechanism, from the specific level of implementation, for the whole staff internal entrepreneurship mechanism to provide practical information; Sixthly, the article summarizes the promotion value, main problems and solutions of Haier's self-management. Finally, the paper puts forward the main conclusion of the study: under the suitable enterprise culture environment and the enterprise mechanism, the internal entrepreneurship mechanism based on the whole enterprise can carry on the practice and obtain the good effect. At the same time, the lack of research and the direction of further research are also clear: only a single enterprise has been studied, the lack of extensive research, the follow-up is necessary to conduct in-depth research on Haier, It is also necessary to study the practice of the whole staff of other large enterprises in order to obtain more extensive and popularized research results.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.6;F272

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