MG环境下首选腕表公司经营战略的制定与实施研究

发布时间：2018-12-13 20:18

【摘要】：Management Game(以下简称MG)是美国卡内基梅隆大学开设的企业管理高级课程,它以交互式管理游戏的形式模拟世界腕表产业的经营。东北大学的MG课程,正是建立在卡耐基梅隆大学的课程基础之上。由4-5个MBA学员组成一个管理团队(经营班子),共同经营管理一个虚拟的跨国公司。笔者所在团队经营的虚拟公司为首选腕表公司,经营的时间为61-72期,每期代表一个季度,经营年度设置为2014-2016年,每个年度进行一次董事会报告。本文在董事会报告的基础上,对2014-2016年企业的经营战略的分析、选择、实施和评估调整进行了阐述。论文首先对战略管理的内涵、作用和主要内容以及战略管理的分类和战略管理过程进行了阐述。然后从宏观外部环境和企业内部环境两方面对首选腕表公司2014-2016年经营战略环境进行了SWOT分析;分析首选腕表公司2014-2016年经营战略的制定情况,主要包括经营战略目标的选择、经营战略的的选择和经营计划的制定;并从生产、营销和财务等方面对首选腕表公司2014-2016年经营战略的实施进行了综合分析;对首选腕表公司2014-2016经营战略实施情况进行了评价并对不合适的地方进行了调整,同时结合公司经营情况的变化为首选腕表公司未来战略规划提出改进建议。最后部分是对论文工作及未来展望的总结。
[Abstract]:Management Game (hereinafter referred to as MG) is an advanced course in business management offered by Carnegie Mellon University in the United States. It simulates the operation of the world wrist watch industry in the form of interactive management games. Northeast University's MG course is based on Carnegie Mellon's curriculum. Four or five MBA students form a management team (management team) to jointly manage a virtual multinational company. The virtual company operated by my team is the first choice wrist watch company, the operating time is 61-72, each period represents a quarter, the operating year is set to 2014-2016, and the board of directors reports once every year. Based on the report of the board of directors, this paper expounds the analysis, selection, implementation and evaluation of the business strategy of enterprises from 2014-2016. Firstly, the paper expounds the connotation, function and main contents of strategic management, the classification and process of strategic management. Then the SWOT analysis of the strategic environment of the first choice wrist watch company 2014-2016 is carried out from the macro external environment and the enterprise internal environment. Analysis of the first choice wrist watch company 2014-2016 business strategy formulation, including the choice of business strategy objectives, the choice of business strategy and business plan formulation; And from the production, marketing and financial aspects of the first choice wrist watch company 2014-2016 business strategy implementation of a comprehensive analysis; This paper evaluates the implementation of the first choice wrist watch company's 2014-2016 business strategy and adjusts the inappropriate place. At the same time, combining with the change of the company's operating situation, it puts forward some suggestions for the improvement of the first choice wrist watch company's future strategic planning. The last part is a summary of the work and future prospects.
【学位授予单位】：东北大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.87;F272.3;F274

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