A公司运营计划改善研究

发布时间：2018-12-18 00:28

【摘要】：运营计划,一方面,运营从理论上理解为运营管理,是对运营过程的计划、组织、实施和控制,是与产品生产和服务创造密切相关的各项管理工作的总称。另一方面,从公司的运营上,运营计划一般指的是一个项目或者要实施的工作向正常方向前进所制定的有预见性的进程性计划。这些项目和要实施的工作,则是运营计划所要达到的目标,运营计划实施的就是这些运营的项目和实施的工作。在中国制造成为世界标志的今天,中国的多数民营制造企业仍然面临管理人员素质不高、学历普遍偏低的今天。在中国制造企业推行新的运营目标时,发现管理人员很难掌握新管理的方法,甚至有时理解管理的目的和实际都做不到。在这种情况下,一份根据公司的实际现状,而制定的运营计划改善,就成为了一个公司实现目标必不可少的一部分。论文通过A公司运营计划改善的实践细节研究,结合当前制造型中小企业面临的运营管理疑惑,从广东省制造型中小企业的管理现状出发,研究了小企业老板带团队的运营特点与存在的问题,通过建立了运营计划改善实施的成本预算体系,结合目标管理的指标体系、组织以实现企业目标的运营计划改善实施模型。同时选择作者自己实际管理的A公司作为中小企业样本进行研究。在A公司实施新运营计划的过程中,通过公司的目标设定和各指标实施。对运营计划的特点和实际实施改善的方式总结了实际操作型体会。本文也是A公司运营计划的实践与思考。整篇论文先阐述运营计划与运营管理,在中国制造企业的应用实况；进而以A公司实施运营计划改善为实例,分析和表达在运营计划思想指导下,运营管理的设计和实施改善的方式；再综合A公司运营计划改善过程中的一些问题,对制造企业、特别是家电类的制造型企业在改善运营计划模式时,提出个人的实际操作建议和操作方式。中国制造虽然成为世界标志,但中国制造要和世界企业并轨,在学习和实施各种先进的管理模式时,就不能单纯的以拿来主义进行硬套。在中国不乏运营管理成功的企业,但对很多中小型制造企业,在运营管理上,根本不知道该如何有计划的运营。在实际操作上,这些企业的管理人还在不断的探索,或摸着石头过河做一些尝试。仅希望本文的一些研究能给正在实施企业变革,关心公司目标管理和运营实施的人,提供一些参考。
[Abstract]:Business plan, on the one hand, is understood as operation management in theory, and it is the general term for the planning, organization, implementation and control of the operation process, which is closely related to the production of products and the creation of services. On the other hand, in terms of the operation of the company, the business plan generally refers to a project or work to be implemented to the normal direction of the development of a predictable process plan. These projects and the work to be carried out are the goals to be achieved by the Business Plan, which implements the projects and the implementation of these operations. Today, when Chinese manufacture has become the symbol of the world, most of the private manufacturing enterprises in China are still faced with a low quality of management personnel and low academic qualifications. When Chinese manufacturing enterprises carry out new operation goals, they find it difficult for managers to grasp new management methods, and sometimes they can't even understand the purpose and practice of management. In this case, an improved business plan, based on the actual situation of the company, becomes an essential part of a company to achieve its goals. Based on the practical details of company A's business plan improvement, combined with the current manufacturing SMEs' operational and management doubts, this paper starts from the management status of manufacturing SMEs in Guangdong Province. This paper studies the operation characteristics and existing problems of small business owners with teams, establishes a cost budget system for the improvement and implementation of business plans, and organizes a business plan improvement implementation model to achieve business objectives by combining the target management index system. At the same time, I choose A company as the sample of small and medium enterprises. In the implementation of the new business plan, through the company's goals and targets to implement. The characteristics of the Business Plan and the ways to improve the actual implementation are summarized. This paper is also the practice and thinking of A Company's Business Plan. The whole paper first describes the business plan and operation management in China's manufacturing enterprises in the application of the reality; Then take A company to implement the business plan improvement as an example, analyzes and expresses under the business plan thought instruction, the operation management design and the implementation improvement way; By synthesizing some problems in the improvement process of company A's business plan, the author puts forward personal practical operation suggestions and operation methods for manufacturing enterprises, especially the manufacturing enterprises of household appliances, when improving the mode of operation plan. Although made in China has become the symbol of the world, it is necessary to merge with the enterprises of the world. In learning and implementing various advanced management models, it is impossible to simply apply the doctrine to the hard set. There are many successful operators in China, but for many small and medium-sized manufacturing companies, they do not know how to operate in a planned way. In practice, the managers of these enterprises are still exploring, or trying to cross the river by touching the stone. It is hoped that some of the studies in this paper can provide some references for those who are carrying out enterprise reform and who are concerned about the management and operation of the company's objectives.
【学位授予单位】：广东工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.6

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