CS光伏公司发展战略研究

发布时间：2019-01-09 14:01

【摘要】：近十年来,由于能源危机和环境污染的加剧,光伏行业走上了历史的舞台,并且经历了快速增长,在很多国家得到了推广应用。这种爆发式的增长,吸引了很多资本的进入,中国也一跃成为光伏制造第一大国。然而,在风光的背后,实际上中国光伏行业产能很快就出现了过剩。特别是2011年以来,美、欧相继对我国制造的光伏产品进行了“双反”调查,更是让这个行业的生存和发展面临严重的危机。对于危机中的光伏企业CS光伏公司来说,如何制定合理的发展战略,具有极其重要的意义。本文作者通过其在CS光伏公司长达8年经营管理的亲身经历,在研究光伏行业现状及趋势的基础上,分析了CS光伏公司的情况,包括该公司的企业背景、资源状况和业务能力等发展现状。在充分了解企业经营状况的基础上,进行相关理论文献的阅读和整理,通过相关的网站、书籍、期刊等资料的搜集整理,对战略管理相关理论,尤其是竞争战略、一体化战略等理论进行了回顾。在充分的理论知识积累的基础上,运用PEST、波特五力竞争模型等战略管理的分析方法,对公司的内外部环境进行了分析,同时也分析了光伏行业的现状及趋势。文章最后通过SWOT分析了CS光伏公司发展战略存在的问题,确定了公司应该实行差异化与低成本相结合的发展战略,并提出了战略的实施和保障措施。在行业产能严重过剩、接连遭遇美欧双反的新形势下,希望通过本文的研究,能够对CS光伏公司实际经营发展有所帮助,并对其他光伏企业的战略决策有借鉴意义。
[Abstract]:In the past decade, because of the energy crisis and environmental pollution, photovoltaic industry has been on the stage of history, and has experienced rapid growth, and has been popularized and applied in many countries. This explosive growth has attracted a lot of capital, and China has become the largest photovoltaic manufacturing country. However, behind the scenery, in fact, the Chinese photovoltaic industry capacity quickly appeared excess. Especially since 2011, the United States and Europe have carried out "double-counter" surveys on photovoltaic products manufactured in China, which makes the survival and development of the industry face a serious crisis. For CS photovoltaic company in crisis, how to formulate reasonable development strategy is of great significance. Based on his experience in CS photovoltaic company for eight years, and on the basis of studying the current situation and trend of photovoltaic industry, the author analyzes the situation of CS photovoltaic company, including the background of the company. The status of resources and business capabilities and other development status. On the basis of fully understanding the business situation of the enterprise, to read and organize the relevant theoretical documents, through the collection of relevant websites, books, periodicals and other materials, to the relevant theories of strategic management, especially the competitive strategy, The integration strategy and other theories are reviewed. Based on the accumulation of sufficient theoretical knowledge, this paper analyzes the internal and external environment of the company by using the strategic management methods such as PEST, Porter's five-force competitive model, and also analyzes the current situation and trend of the photovoltaic industry. Finally, the paper analyzes the problems existing in the development strategy of CS photovoltaic company through SWOT, determines that the company should implement the development strategy of combining differentiation with low cost, and puts forward the implementation and safeguard measures of the strategy. Under the new situation of serious overcapacity in the industry and a succession of American and European dual reactions, it is hoped that the research in this paper will be helpful to the actual operation and development of CS photovoltaic companies and will be useful for other photovoltaic enterprises to make strategic decisions.
【学位授予单位】：南京农业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272;F426.61

【相似文献】