资源型企业战略选择研究——以森工企业履行社会责任获利为例

发布时间：2019-01-19 21:23

【摘要】：文章以森工企业为例探索资源型企业如何才能从履行社会责任中获利。通过14个森工企业的案例分析,总结为履行社会责任,森工企业选择何种战略来平衡和改善经济绩效与生态绩效,进而构建战略选择在社会责任和经济绩效间的调节效用假设,基于138份有效数据验证它们之间的关系。研究发现,履行社会责任对生态绩效有积极影响,但会损害森工企业的经济绩效;但森工企业并非一筹莫展,它们会采取有限多元化战略和价值链整合战略来进行有效应对,有限多元化战略和价值链整合战略在社会责任和经济绩效的关系间起到显著正向调节作用。研究结果有助于以森工企业为代表的资源型企业从履行社会责任中获利。
[Abstract]:This paper takes forest industry as an example to explore how resource-based enterprises can benefit from fulfilling their social responsibility. Through the case analysis of 14 forest industry enterprises, this paper summarizes the strategies chosen by forest industry enterprises to balance and improve economic performance and ecological performance in order to fulfill social responsibility, and then constructs the hypothesis of adjusting utility between social responsibility and economic performance. Verify their relationships based on 138 valid data. It is found that fulfilling social responsibility has a positive impact on ecological performance, but it will damage the economic performance of forest industry enterprises. However, forest industry enterprises are not at a loss. They will adopt a limited diversification strategy and a value chain integration strategy to effectively deal with it. Limited diversification strategy and value chain integration strategy play a significant positive role in the relationship between social responsibility and economic performance. The research results are helpful for the resource enterprises represented by forest industry enterprises to benefit from fulfilling their social responsibility.
【作者单位】：东北林业大学经济管理学院;华南理工大学工商管理学院;
【基金】：国家自然科学基金青年项目(71402022);国家自然科学基金面上项目(71172073) 黑龙江省博士后科研启动资助金项目(LBH-Q14015)
【分类号】：F270;F426.88

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