企业竞争行动与绩效的关联性研究——基于市场与非市场的综合视角

发布时间：2019-01-23 21:50

【摘要】：本文以中国家电行业上市公司为研究对象,从市场与非市场两个层面综合考察了企业的竞争行动、竞争对手响应行动(包括数量与速度)与绩效之间的关系。研究的主要结论有:第一,企业竞争行动(包括市场与非市场行动)越积极,绩效表现越好;第二,竞争行动对企业绩效具有直接的正效应,同时又由于引发了竞争对手的响应行动(数量与速度)而会对绩效产生间接的负效应;第三,竞争行动对企业绩效影响的净效应仍然为正,而且非市场行动的净效应要大于市场行动;第四,企业市场行动的复杂性、异常性、明显性对行动与绩效之间关系均具有显著的调节作用;第五,对于非市场行动而言,只有明显性对二者间的关系具有显著的调节作用。
[Abstract]:Taking the listed companies of Chinese household appliance industry as the research object, this paper comprehensively examines the relationship between the competitive actions of the enterprises, the response actions of competitors (including quantity and speed) and the performance from both the market and the non-market levels. The main conclusions of the study are as follows: first, the more positive the competitive action (including market and non-market action), the better the performance; Second, the competition action has direct positive effect on the firm performance, at the same time, it will have indirect negative effect on the performance because of triggering the competitor's response action (quantity and speed); Third, the net effect of competitive action on firm performance is still positive, and the net effect of non-market action is greater than that of market action. Fourth, the complexity, abnormality and distinctiveness of enterprise market action have significant regulating effect on the relationship between action and performance. Fifth, for non-market action, only distinctiveness has significant regulatory effect on the relationship between them.
【作者单位】：武汉大学经济与管理学院;
【基金】：国家自然科学基金面上项目(71272232) 武汉大学自主科研项目(人文社科)(2012YB054)资助
【分类号】：F426.6;F272.5;F271

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