汽车行业的战略化与项目管理研究

发布时间：2019-03-09 15:41

【摘要】：战略化项目管理是由企业战略管理和企业项目管理整合后产生的一个新的概念,是综合了项目管理和战略管理的优势而衍生出的一种全新的管理方式,它在企业的战略管理意义上,提出了当企业面临资源有限的以及众多限制的情况下最好的经营方法以及管理方式。利用先进的战略化项目管理的知识,能够确保企业经营和管理目标的最终实现,实现企业的战略化经营。本文采用理论联系实际的研究方法,以以往的战略管理和项目管理的理论为基础,结合当今时代下的国内外的现状,同时辅以大众汽车公司为实例来阐明战略化项目管理在汽车行业中的应用,既是项目管理理论的完善和发展,也是战略化项目管理在实际应用范围中的拓宽和丰富,在理论、实践方面都意义重大。首先对当下已经较完善的项目管理的基本理论体系进行了回顾;阐述了战略管理和项目管理的内涵及特点;具体介绍了战略管理和项目管理的整合方法和过程,清晰的总结了整合后的战略化项目管理具有的两大优势:通过战略管理对项目进行科学选择和指导;通过先进的项目管理方法和技术完成企业战略目标。在对大众汽车公司的研究案例分析后又将目光转移到我国汽车企业发展战略化项目管理上,通过对国情和行情的分析,本文对我国汽车企业发展战略化项目管理提出了一些合理化建议。文章对战略化的项目管理理论在大众汽车公司中的应用背景进行了介绍;利用SWOT分析法对大众汽车集团在竞争中具有的优势、劣势、挑战和机遇进行了系统剖析;而后介绍了大众集团正在实施的战略化项目管理,分别从宏观的运营思路和微观的具体运营做法进行了详细的论述,对其仍然存在的问题也采用战略化的项目管理方式进行分析优化。最终,对论述内容进行了总结和展望。
[Abstract]:Strategic project management is a new concept resulting from the integration of enterprise strategic management and enterprise project management. It is a new management mode derived from the integration of the advantages of project management and strategic management. In the sense of strategic management, it puts forward the best management method and management mode when the enterprise is faced with limited resources and many restrictions. The use of advanced strategic project management knowledge can ensure the ultimate realization of business operation and management objectives, and realize the strategic management of enterprises. Based on the theory of strategic management and the theory of project management, this paper adopts the research method of combining theory with practice, and combines the current situation at home and abroad in the present era. At the same time, taking Volkswagen as an example to illustrate the application of strategic project management in automobile industry, it is not only the perfection and development of project management theory, but also the widening and enriching of strategic project management in practical application, in theory. All aspects of practice are of great significance. Firstly, the basic theory system of project management is reviewed, and the connotation and characteristics of strategic management and project management are expounded. The integration method and process of strategic management and project management are introduced in detail, and the two advantages of integrated strategic project management are summarized clearly: scientific selection and guidance of project through strategic management; Through advanced project management methods and technology to achieve the strategic objectives of the enterprise. After analyzing the case study of Volkswagen Company, we will turn our attention to the management of strategic projects for the development of automobile enterprises in China, and through the analysis of the national conditions and market conditions, This paper puts forward some reasonable suggestions for the development of strategic project management of automobile enterprises in China. This paper introduces the application background of the strategic project management theory in Volkswagen Company, analyzes the advantages, disadvantages, challenges and opportunities of Volkswagen Group in the competition by using SWOT analysis method, and makes a systematic analysis of the advantages, disadvantages, challenges and opportunities of Volkswagen Group in the competition. Then it introduces the strategic project management being carried out by Volkswagen Group, and discusses in detail from the macro operation ideas and micro-specific operation practices. The existing problems are also analyzed and optimized by the strategic project management method. Finally, the content of the discussion is summarized and prospected.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.471;F272

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