D公司新车型导入项目管理体系改善研究
发布时间：2019-03-16 11:14
【摘要】：面对快速变化的市场环境和消费者差异化需求，产品推陈出新成为了企业抢占市场的致胜法宝。新车型的导入是一项复杂的系统工程，周期很长，涵盖了概念设计、商品企划、法规认证、技术开发、商务投资以及庞大的供应链，尤其是在全球化的开发合作平台，需求企业内部和外部横向、纵向组织的相互协作，各种资源的有效组织，应用现代的项目管理工具、方法和规范来推进完成。因此，对于新车型导入项目，一套规范的项目管理体系至关重要，以便有效地进行进度管控、成本控制和目标管理。 本文以D公司为研究对象。首先，介绍了D公司在新车型导入的总体规划，从项目组织结构、开发流程、目标管理、阶段性评价指标等方面，分析了D公司新车型导入的项目管理体系现状；其次，从组织层面、项目层面和执行层面，剖析了该公司在新车型导入的组织结构、评价体系、进度控制、沟通协调、反馈机制等方面的问题，阐述了新车导入项目推进中的难点和课题，以及现有的项目管理体系的隐患。然后，本文综合运用了项目管理的相关理论、技术和规范，结合公司的资源和运营现状，利用数据分析、并行工程、流程导向、标杆对比、PDCA循环等工具和方法，对该公司新车型导入的项目管理体系进行改善，提出了整体项目管控的对策，包括组织结构应用、资源分配、项目全过程管控、阶段性评价体系等。最后，从质量、进度和成本三大方面对改善效果进行了评估，同时在项目管理的能力、效率以及相关利益者的满意度等间接效果上进行了总结。 新车型的投放是汽车企业中长战略目标的重要组成部分。实现各职能有效协同，，解决信息不透明，控制品质和成本预算是汽车企业新车型导入项目的重要课题。通过对D公司新车型导入项目管理体系的改善研究，提升了其后续车型导入的项目质量，对汽车行业新车型的导入有一定的借鉴意义。
[Abstract]:In the face of rapidly changing market environment and consumer differentiation demand, products have become a winning weapon for enterprises to seize the market. The introduction of new models is a complex system engineering with a long cycle, covering conceptual design, commodity planning, regulatory certification, technology development, business investment and a large supply chain, especially in the context of global development and cooperation platforms. It needs the cooperation of horizontal and vertical organization, the effective organization of all kinds of resources, and the application of modern project management tools, methods and norms to promote the completion. Therefore, a standardized project management system is very important for the introduction of new models in order to effectively carry out schedule control, cost control and objective management. This article takes D company as the research object. Firstly, this paper introduces the general plan of the introduction of the new vehicle model in D Company, and analyzes the present situation of the project management system introduced by D Company from the aspects of project organization structure, development process, objective management, stage evaluation index and so on. Secondly, from the organizational level, project level and implementation level, this paper analyzes the company's organizational structure, evaluation system, progress control, communication and coordination, feedback mechanism and other issues in the introduction of the new car model. This paper expounds the difficulties and problems in the process of introducing new cars into the project, as well as the hidden dangers of the existing project management system. Then, this paper comprehensively uses the relevant theory, technology and norms of project management, combined with the company's resources and operational status, using data analysis, concurrent engineering, process orientation, benchmarking, PDCA cycle and other tools and methods. This paper improves the project management system introduced by the company's new models, and puts forward the countermeasures of the overall project control, including the application of the organization structure, the allocation of resources, the management and control of the whole process of the project, the phased evaluation system, and so on. Finally, the improvement effect is evaluated from three aspects: quality, schedule and cost. At the same time, the indirect effects such as the ability of project management, the efficiency and the satisfaction of the stakeholders are summarized. The launch of new models is an important part of the long-term strategic goal of automobile enterprises. It is an important task to realize the effective coordination of each function, to solve the problem of information opacity, to control the quality and cost budget, and to realize the new vehicle model introduction project in automobile enterprises. Through the study on the improvement of the project management system for the introduction of the new vehicle model in D Company, the quality of the following vehicle model introduction project has been improved, which has a certain reference significance for the introduction of the new vehicle model in the automobile industry.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F273.2;F426.471
本文编号：2441222
[Abstract]:In the face of rapidly changing market environment and consumer differentiation demand, products have become a winning weapon for enterprises to seize the market. The introduction of new models is a complex system engineering with a long cycle, covering conceptual design, commodity planning, regulatory certification, technology development, business investment and a large supply chain, especially in the context of global development and cooperation platforms. It needs the cooperation of horizontal and vertical organization, the effective organization of all kinds of resources, and the application of modern project management tools, methods and norms to promote the completion. Therefore, a standardized project management system is very important for the introduction of new models in order to effectively carry out schedule control, cost control and objective management. This article takes D company as the research object. Firstly, this paper introduces the general plan of the introduction of the new vehicle model in D Company, and analyzes the present situation of the project management system introduced by D Company from the aspects of project organization structure, development process, objective management, stage evaluation index and so on. Secondly, from the organizational level, project level and implementation level, this paper analyzes the company's organizational structure, evaluation system, progress control, communication and coordination, feedback mechanism and other issues in the introduction of the new car model. This paper expounds the difficulties and problems in the process of introducing new cars into the project, as well as the hidden dangers of the existing project management system. Then, this paper comprehensively uses the relevant theory, technology and norms of project management, combined with the company's resources and operational status, using data analysis, concurrent engineering, process orientation, benchmarking, PDCA cycle and other tools and methods. This paper improves the project management system introduced by the company's new models, and puts forward the countermeasures of the overall project control, including the application of the organization structure, the allocation of resources, the management and control of the whole process of the project, the phased evaluation system, and so on. Finally, the improvement effect is evaluated from three aspects: quality, schedule and cost. At the same time, the indirect effects such as the ability of project management, the efficiency and the satisfaction of the stakeholders are summarized. The launch of new models is an important part of the long-term strategic goal of automobile enterprises. It is an important task to realize the effective coordination of each function, to solve the problem of information opacity, to control the quality and cost budget, and to realize the new vehicle model introduction project in automobile enterprises. Through the study on the improvement of the project management system for the introduction of the new vehicle model in D Company, the quality of the following vehicle model introduction project has been improved, which has a certain reference significance for the introduction of the new vehicle model in the automobile industry.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F273.2;F426.471
【参考文献】
相关期刊论文 前2条
1 董玲;日本汽车企业成本管理模式——成本企划[J];汽车工业研究;2005年05期
2 王克选;;新产品导入中的项目管理研究[J];经营管理者;2009年19期
本文编号：2441222
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