中国食品安全微博舆论研究
发布时间：2019-03-19 12:16
【摘要】：在高新技术不断发展的今天，我国的新闻传播行业正在经历着一场巨大的变革。传统媒体对舆论的影响力逐渐减弱，，而以微博为代表的新媒体的触角已经探及我们生活的每一个角落，并成为舆论萌发、形成、变化乃至逐渐衰退的主要影响力。食品安全作为民生之本、社会稳定的重中之重，无疑在新媒体力量的催化下，对社会的繁荣与稳定乃至社会公民的生理及心理健康有着重要的影响。因此食品安全问题在新闻传播领域的被重视程度也不断加深。在食品安全微博舆论研究范围的界定下，专注于此的研究并不多见，但是与此领域相关联或有所交叉的论题也多见诸于政治学、产业经济学、管理学、新闻传播学等多个领域。对我国食品安全微博舆论的剖析和研究主要采用内容分析法和搜索调查法，并分为四个章节进行阐述。在绪论中描摹了食品安全舆论的国内外研究状况并对选题的研究范围进行了界定；第一章针对食品安全微博舆论在我国的分类及形成特点进行了归纳总结，并从社会群体利益、价值观和公众情绪等角度分析了影响我国食品安全微博舆论形成的主要原因；第二章着重探讨了我国食品安全微博舆论的演变。从其演变模式、演变周期和演变特征几个方面进行了分析；第三章从方法论的层面探讨对我国食品安全微博舆论的引导。首先从正负两个方面阐释了微博舆论对我国食品安全问题的影响，其次针对这些影响，对我国食品安全相关政府部门及主流媒体机构的在此社会议题下的舆论引导策略给予了意见和建议。 此研究命题是在以微博为代表的新媒体技术不断发展的今天对食品安全舆论的研究的细化和深化。食品安全问题所形成的社会舆论需要在不同的媒介平台环境下讨论才有现实的指导意义。在微博平台上去探讨即是对已有的食品安全舆论研究的深化和补充。
[Abstract]:With the continuous development of high and new technology, the news and communication industry in China is undergoing a huge change. The influence of traditional media on public opinion is gradually weakened, and the touch of new media represented by Weibo has reached every corner of our life, and has become the main influence of public opinion germination, formation, change and even gradual decline. Food safety, as the foundation of people's livelihood and the most important of social stability, undoubtedly has an important influence on the prosperity and stability of society and even the physiological and psychological health of citizens under the catalysis of new media. Therefore, food safety has been paid more and more attention in the field of news communication. Under the definition of the scope of Weibo's public opinion research on food safety, it is rare to focus on it, but the related or cross-cutting topics in this field are also found in many fields such as politics, industrial economics, management, journalism and communication and so on. The analysis and research of Weibo's public opinion on food safety in our country mainly adopt the content analysis method and the search investigation method, and divide into four chapters to carry on the elaboration. In the introduction, the research situation of food safety public opinion at home and abroad is described and the research scope of the topic is defined. The first chapter summarizes the classification and formation characteristics of Weibo's public opinion on food safety in China, and analyzes the main reasons of Weibo's public opinion formation from the angles of social group interests, values and public sentiment. The second chapter focuses on the evolution of Weibo's public opinion on food safety in China. This paper analyzes the evolution pattern, cycle and characteristics of the evolution, and the third chapter discusses the guidance of Weibo's public opinion on food safety in China from the perspective of methodology. First of all, it explains the influence of Weibo's public opinion on food safety in China from both positive and negative aspects. Secondly, in view of these influences, Some opinions and suggestions are given to the public opinion guiding strategies of the government departments and the mainstream media organizations of food safety in our country under this social issue. This research proposition is the refinement and deepening of the public opinion research on food safety with the development of new media technology represented by Weibo. The public opinion formed by the food safety problem needs to be discussed in different media platforms in order to have practical guiding significance. On the platform of Weibo, to explore is to deepen and supplement the existing public opinion research on food safety.
【学位授予单位】：渤海大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G206;F426.82
本文编号：2443515
[Abstract]:With the continuous development of high and new technology, the news and communication industry in China is undergoing a huge change. The influence of traditional media on public opinion is gradually weakened, and the touch of new media represented by Weibo has reached every corner of our life, and has become the main influence of public opinion germination, formation, change and even gradual decline. Food safety, as the foundation of people's livelihood and the most important of social stability, undoubtedly has an important influence on the prosperity and stability of society and even the physiological and psychological health of citizens under the catalysis of new media. Therefore, food safety has been paid more and more attention in the field of news communication. Under the definition of the scope of Weibo's public opinion research on food safety, it is rare to focus on it, but the related or cross-cutting topics in this field are also found in many fields such as politics, industrial economics, management, journalism and communication and so on. The analysis and research of Weibo's public opinion on food safety in our country mainly adopt the content analysis method and the search investigation method, and divide into four chapters to carry on the elaboration. In the introduction, the research situation of food safety public opinion at home and abroad is described and the research scope of the topic is defined. The first chapter summarizes the classification and formation characteristics of Weibo's public opinion on food safety in China, and analyzes the main reasons of Weibo's public opinion formation from the angles of social group interests, values and public sentiment. The second chapter focuses on the evolution of Weibo's public opinion on food safety in China. This paper analyzes the evolution pattern, cycle and characteristics of the evolution, and the third chapter discusses the guidance of Weibo's public opinion on food safety in China from the perspective of methodology. First of all, it explains the influence of Weibo's public opinion on food safety in China from both positive and negative aspects. Secondly, in view of these influences, Some opinions and suggestions are given to the public opinion guiding strategies of the government departments and the mainstream media organizations of food safety in our country under this social issue. This research proposition is the refinement and deepening of the public opinion research on food safety with the development of new media technology represented by Weibo. The public opinion formed by the food safety problem needs to be discussed in different media platforms in order to have practical guiding significance. On the platform of Weibo, to explore is to deepen and supplement the existing public opinion research on food safety.
【学位授予单位】：渤海大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G206;F426.82
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1 康健;中国食品安全微博舆论研究[D];渤海大学;2014年
本文编号：2443515
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