AD公司出口策略研究
发布时间：2019-03-30 17:16
【摘要】：膨化食品机械行业最近二十年才在国内发展起来,但是依托中国日渐强大的制造业,膨化机械行业在国内发展迅速,并且逐渐形成规模生产。该行业技术进入门槛低,制造成本低并且有大量的相关政策支持,因此,作为新兴行业,未来有较大的发展潜力。膨化食品机械在国内的主要生产基地包括山东、广东、河北、上海等地,并且大多数厂家都有自主进出口经营权,大部分业务为出口。其中山东半岛集中了全国大部分膨化食品机械企业,凭借其特殊的地理优势和技术优势等,一定程度上形成了产业集群。 本文以山东AD膨化机械有限公司为研究对象,通过实地的见习和考察,对该公司做了深入的了解,从而以点带面的形式对国内整个膨化机械行业进行研究。通过分析AD公司的出口现状以及问题,分析出企业自身的优劣势,结合AD公司在本地区所处的环境分析公司所面临的机遇和挑战,采用高级SWOT分析法对AD公司进行矩阵分析,以得出该公司适合采取的发展策略。选择好合适的出口策略之后,本文还提出了针对各个出口策略的实施举措,以更好的支持公司策略的实施。 本文通过案例的形式对一个公司的各项出口要素做了研究,并且结合国内外膨化机械的发展现状,提出了相应的出口策略,这不仅对该公司有帮助,也对本行业内其他的膨化机械厂家有一定的参考价值和借鉴作用。
[Abstract]:The expanded food machinery industry has only developed in China in the last two decades, but relying on the increasingly powerful manufacturing industry in China, the expanded machinery industry has developed rapidly in China, and gradually formed a large-scale production. The technology entry threshold of this industry is low, the manufacturing cost is low, and there are a lot of relevant policy support, therefore, as a new industry, there is great potential for future development. The main production bases of expanded food machinery in China include Shandong, Guangdong, Hebei, Shanghai and other places, and most manufacturers have independent import and export management rights, most of their business is export. Shandong Peninsula concentrated most of the expanded food machinery enterprises, with its special geographical advantages and technical advantages, to a certain extent formed an industrial cluster. This article takes Shandong AD expansion Machinery Co., Ltd as the research object, through the on-the-spot experience and the investigation, has done the in-depth understanding to this company, thus carries on the research to the domestic whole expansion machinery industry in the form of the spot belt surface. Based on the analysis of the current export situation and problems of AD Company, the advantages and disadvantages of the company itself are analyzed. Combined with the opportunities and challenges faced by the environmental analysis company of AD Company in this region, the matrix analysis of AD Company is carried out by means of advanced SWOT analysis method. In order to find out the development strategy that the company is suitable to adopt. After choosing the appropriate export strategy, this paper also puts forward the implementation measures for each export strategy, in order to better support the implementation of the company strategy. In this paper, the export elements of a company are studied in the form of a case, and combined with the development of expansion machinery at home and abroad, the corresponding export strategy is put forward, which is not only helpful to the company, It also has certain reference value and reference function for other expanding machinery manufacturers in this industry.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.4;F752.62
本文编号：2450310
[Abstract]:The expanded food machinery industry has only developed in China in the last two decades, but relying on the increasingly powerful manufacturing industry in China, the expanded machinery industry has developed rapidly in China, and gradually formed a large-scale production. The technology entry threshold of this industry is low, the manufacturing cost is low, and there are a lot of relevant policy support, therefore, as a new industry, there is great potential for future development. The main production bases of expanded food machinery in China include Shandong, Guangdong, Hebei, Shanghai and other places, and most manufacturers have independent import and export management rights, most of their business is export. Shandong Peninsula concentrated most of the expanded food machinery enterprises, with its special geographical advantages and technical advantages, to a certain extent formed an industrial cluster. This article takes Shandong AD expansion Machinery Co., Ltd as the research object, through the on-the-spot experience and the investigation, has done the in-depth understanding to this company, thus carries on the research to the domestic whole expansion machinery industry in the form of the spot belt surface. Based on the analysis of the current export situation and problems of AD Company, the advantages and disadvantages of the company itself are analyzed. Combined with the opportunities and challenges faced by the environmental analysis company of AD Company in this region, the matrix analysis of AD Company is carried out by means of advanced SWOT analysis method. In order to find out the development strategy that the company is suitable to adopt. After choosing the appropriate export strategy, this paper also puts forward the implementation measures for each export strategy, in order to better support the implementation of the company strategy. In this paper, the export elements of a company are studied in the form of a case, and combined with the development of expansion machinery at home and abroad, the corresponding export strategy is put forward, which is not only helpful to the company, It also has certain reference value and reference function for other expanding machinery manufacturers in this industry.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.4;F752.62
【参考文献】
相关期刊论文 前1条
1 王小广;;中国经济趋势与政策[J];中小企业管理与科技(中旬刊);2011年01期
，本文编号：2450310
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