SDGB电气有限公司竞争战略研究
发布时间：2019-04-19 20:03
【摘要】：SDGB电气有限公司是一家小型民营企业，成立于2006年1月，是一家集科研、生产、销售与一体的现代化高压电气设备制造企业，致力于高压电能计量装置及相关产品的研发与生产。伴随着公司不断创新与发展，在技术、人、财、物方面都得到有效积累，目前企业规模已远远超过当初，然而在飞速发展的同时，企业遇到了一些阻碍进一步发展的瓶颈问题，身处复杂多变的市场环境中，，企业不仅要关注眼前发展，更要关注长远的发展，这些都对企业制定战略决策提出了较高的要求，企业必须根据自身实际制订竞争战略及相应实施措施，才能在激烈的市场竞争中进步发展。 本文应用竞争战略的理论与方法，对SDGB电气有限公司竞争战略的选择与实施进行了研究。首先，采用PEST分析模型分析企业所处的宏观环境，采用五力分析模型分析企业所处的行业环境，并用EFE矩阵对外部总体环境进行评价，列举出了企业面临的机遇与威胁，分析了企业在现有条件下把握机遇规避风险的能力。之后采用价值链分析模型对企业的内部因素进行分析，并用IFE矩阵进行评价，得出企业的优势与劣势，分析了企业现有条件下发挥劣势扭转劣势的能力。其次对SDGB电气有限公司进行SWOT分析，分析企业面临的机会与威胁以及自身的优势与劣势，在上述基础上，对可能选择的三种基本竞争战略进行了可行性比较分析，并采用定量战略计划（QSPM）矩阵对三种竞争战略进行客观评价，以定性与定量相结合的方法选择了差异化竞争战略作为最适合企业现状的竞争战略。为了确保差异化竞争战略的有效实施，本文从产品差异化、服务差异化及品牌形象差异化三方面介绍SDGB电气有限公司差异化竞争战略的实施路径，并从完善企业基础架构、健全人力资源管理体系、加强技术创新及锻造优良企业文化四方面制定了企业差异化竞争战略实施的保障措施，使企业保持竞争优势。 企业竞争战略能使企业迅速适应外部形势、有效开拓市场、提高核心竞争力，并能使企业快速成长与长远发展，本文针对SDGB电气有限公司的竞争战略进行了分析研究，为其提出了一些建设性意见，同时对于类似的中小型电气公司也具有重要的参考价值和借鉴作用，无论在实际应用方面还是在理论研究方面都具有一定的实际价值与现实意义。
[Abstract]:SDGB Electric Co., Ltd. is a small private enterprise, founded in January 2006, is a scientific research, production, sales and modern high-voltage electrical equipment manufacturing enterprise. Dedicated to high-voltage electrical energy metering devices and related products R & D and production. With the continuous innovation and development of the company, in the technology, people, wealth, material aspects have been effectively accumulated, the current size of the enterprise has far exceeded the original, however, in the rapid development of the enterprise at the same time, the enterprise encountered some obstacles to the further development of bottleneck problems. In the complex and changeable market environment, enterprises should not only pay attention to the immediate development, but also pay attention to the long-term development, all of which put forward higher requirements for enterprises to make strategic decisions. Enterprises must formulate competitive strategies and corresponding implementation measures according to their own actual situation in order to advance and develop in the fierce market competition. Based on the theory and method of competitive strategy, this paper studies the choice and implementation of competitive strategy of SDGB Electric Co., Ltd. First of all, the PEST analysis model is used to analyze the macro environment of the enterprise, the five forces analysis model is used to analyze the industry environment of the enterprise, and the EFE matrix is used to evaluate the external overall environment, and the opportunities and threats faced by the enterprise are enumerated. This paper analyzes the ability of enterprises to grasp the opportunities and avoid risks under the existing conditions. Then the value chain analysis model is used to analyze the internal factors of the enterprise, and the IFE matrix is used to evaluate the enterprise. The advantages and disadvantages of the enterprise are obtained, and the ability of the enterprise to reverse the inferiority under the existing conditions is analyzed. Secondly, the SWOT analysis of SDGB Electric Co., Ltd. is carried out to analyze the opportunities and threats faced by the enterprises, as well as their own strengths and weaknesses. On the basis of the above mentioned, the feasibility of the three basic competitive strategies that may be chosen is compared and analyzed. The quantitative strategic plan (QSPM) matrix is used to evaluate the three competitive strategies objectively, and the differential competitive strategy is chosen as the most suitable competitive strategy for the current situation of the enterprise by combining qualitative and quantitative methods. In order to ensure the effective implementation of the differentiated competitive strategy, this paper introduces the implementation path of the differentiated competitive strategy of SDGB Electric Co., Ltd from three aspects: product differentiation, service differentiation and brand image differentiation, and from the perspective of perfecting the enterprise infrastructure, Perfect the human resource management system, strengthen the technology innovation and forge the fine enterprise culture four aspects have formulated the enterprise differentiation competition strategy implementation safeguard measure, enables the enterprise to maintain the competitive advantage. The competitive strategy of the enterprise can adapt to the external situation quickly, open up the market effectively, improve the core competitiveness, and make the enterprise grow rapidly and develop in the long run. This paper analyzes and studies the competitive strategy of SDGB Electric Co., Ltd. At the same time, it also has important reference value and reference function for similar small and medium-sized electrical companies, both in practical application and in theoretical research have a certain practical value and practical significance.
【学位授予单位】：山东理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.61;F272
本文编号：2461238
[Abstract]:SDGB Electric Co., Ltd. is a small private enterprise, founded in January 2006, is a scientific research, production, sales and modern high-voltage electrical equipment manufacturing enterprise. Dedicated to high-voltage electrical energy metering devices and related products R & D and production. With the continuous innovation and development of the company, in the technology, people, wealth, material aspects have been effectively accumulated, the current size of the enterprise has far exceeded the original, however, in the rapid development of the enterprise at the same time, the enterprise encountered some obstacles to the further development of bottleneck problems. In the complex and changeable market environment, enterprises should not only pay attention to the immediate development, but also pay attention to the long-term development, all of which put forward higher requirements for enterprises to make strategic decisions. Enterprises must formulate competitive strategies and corresponding implementation measures according to their own actual situation in order to advance and develop in the fierce market competition. Based on the theory and method of competitive strategy, this paper studies the choice and implementation of competitive strategy of SDGB Electric Co., Ltd. First of all, the PEST analysis model is used to analyze the macro environment of the enterprise, the five forces analysis model is used to analyze the industry environment of the enterprise, and the EFE matrix is used to evaluate the external overall environment, and the opportunities and threats faced by the enterprise are enumerated. This paper analyzes the ability of enterprises to grasp the opportunities and avoid risks under the existing conditions. Then the value chain analysis model is used to analyze the internal factors of the enterprise, and the IFE matrix is used to evaluate the enterprise. The advantages and disadvantages of the enterprise are obtained, and the ability of the enterprise to reverse the inferiority under the existing conditions is analyzed. Secondly, the SWOT analysis of SDGB Electric Co., Ltd. is carried out to analyze the opportunities and threats faced by the enterprises, as well as their own strengths and weaknesses. On the basis of the above mentioned, the feasibility of the three basic competitive strategies that may be chosen is compared and analyzed. The quantitative strategic plan (QSPM) matrix is used to evaluate the three competitive strategies objectively, and the differential competitive strategy is chosen as the most suitable competitive strategy for the current situation of the enterprise by combining qualitative and quantitative methods. In order to ensure the effective implementation of the differentiated competitive strategy, this paper introduces the implementation path of the differentiated competitive strategy of SDGB Electric Co., Ltd from three aspects: product differentiation, service differentiation and brand image differentiation, and from the perspective of perfecting the enterprise infrastructure, Perfect the human resource management system, strengthen the technology innovation and forge the fine enterprise culture four aspects have formulated the enterprise differentiation competition strategy implementation safeguard measure, enables the enterprise to maintain the competitive advantage. The competitive strategy of the enterprise can adapt to the external situation quickly, open up the market effectively, improve the core competitiveness, and make the enterprise grow rapidly and develop in the long run. This paper analyzes and studies the competitive strategy of SDGB Electric Co., Ltd. At the same time, it also has important reference value and reference function for similar small and medium-sized electrical companies, both in practical application and in theoretical research have a certain practical value and practical significance.
【学位授予单位】：山东理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.61;F272
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