SN民营制造企业发展战略研究
发布时间：2019-05-23 04:20
【摘要】：随着我国宏观经济进入转型升级期,当前,我国民营制造企业面临着严峻的外部环境,如国外出口受阻,国内产能过剩,企业面临恶性竞争,企业利润空间越来越小等,在这些背景下,民营制造企业自身普遍缺乏规范管理的问题也日益凸显,诸如企业战略目标不明确,战略实施措施不够科学合理等。以湖南省株洲市一家从事机械加工的小型民营企业为研究对象,借助于企业战略管理的相关理论,本文对小型民营制造企业的发展战略进行了研究。 基于PEST模型、五力竞争模型等工具,本研究首先对该企业所面临的外部环境、企业内部特点进行了分析；其次,本文使用SWOT模型将分析得到的企业市场机会、威胁与企业自身的优势、劣势进行匹配,总结出了企业未来合适的发展方向；再次,在制定企业发展战略的过程中,结合企业成长的相关理论,为企业详细制定了明确总体战略和目标及财务、营销、人力资源、企业文化四个方面的具体战略,并在最后给出了确保这些战略有效实施的保障措施和建议。预计本文的相关研究成果对我国中小民营制造企业在制定发展战略及战略实施等方面均具有一定的指导作用和启示意义。
[Abstract]:With China's macro-economy entering a period of transformation and upgrading, at present, China's private manufacturing enterprises are facing a severe external environment, such as foreign export obstacles, domestic overcapacity, enterprises facing vicious competition, enterprise profit space is becoming smaller and smaller, and so on. In these contexts, the lack of standardized management in private manufacturing enterprises is becoming more and more prominent, such as unclear strategic objectives, scientific and reasonable strategic implementation measures and so on. Taking a small private enterprise engaged in machining in Zhuzhou City, Hunan Province as the research object, with the help of the related theory of enterprise strategic management, this paper studies the development strategy of small private manufacturing enterprise. Based on PEST model, five-force competition model and other tools, this study first analyzes the external environment and internal characteristics of the enterprise. Secondly, this paper uses SWOT model to match the market opportunities, threats and the advantages and disadvantages of the enterprise itself, and summarizes the appropriate development direction of the enterprise in the future. Thirdly, in the process of formulating the enterprise development strategy, combined with the relevant theories of enterprise growth, the overall strategy and objectives and the specific strategies of finance, marketing, human resources and corporate culture are formulated in detail. Finally, the safeguard measures and suggestions to ensure the effective implementation of these strategies are given. It is expected that the relevant research results of this paper will have certain guiding role and enlightening significance for small and medium-sized private manufacturing enterprises in China in the formulation of development strategy and strategic implementation.
【学位授予单位】：中南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272;F426.4
本文编号：2483594
[Abstract]:With China's macro-economy entering a period of transformation and upgrading, at present, China's private manufacturing enterprises are facing a severe external environment, such as foreign export obstacles, domestic overcapacity, enterprises facing vicious competition, enterprise profit space is becoming smaller and smaller, and so on. In these contexts, the lack of standardized management in private manufacturing enterprises is becoming more and more prominent, such as unclear strategic objectives, scientific and reasonable strategic implementation measures and so on. Taking a small private enterprise engaged in machining in Zhuzhou City, Hunan Province as the research object, with the help of the related theory of enterprise strategic management, this paper studies the development strategy of small private manufacturing enterprise. Based on PEST model, five-force competition model and other tools, this study first analyzes the external environment and internal characteristics of the enterprise. Secondly, this paper uses SWOT model to match the market opportunities, threats and the advantages and disadvantages of the enterprise itself, and summarizes the appropriate development direction of the enterprise in the future. Thirdly, in the process of formulating the enterprise development strategy, combined with the relevant theories of enterprise growth, the overall strategy and objectives and the specific strategies of finance, marketing, human resources and corporate culture are formulated in detail. Finally, the safeguard measures and suggestions to ensure the effective implementation of these strategies are given. It is expected that the relevant research results of this paper will have certain guiding role and enlightening significance for small and medium-sized private manufacturing enterprises in China in the formulation of development strategy and strategic implementation.
【学位授予单位】：中南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272;F426.4
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，本文编号：2483594
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