基于3G技术的烟草市场管理服务信息系统研究
发布时间：2019-07-10 13:44
【摘要】：烟草行业信息化经过多年的建设,已经初具规模,2009年2月的烟草工作会议更是明确指出：要以打造数字化专卖为切入点,以专卖管理所建设为突破口,强化专卖基础管理工作。然而在烟草行业信息化蓬勃发展的同时,原有系统面临着一线工作人员现场作业时,无法及时获取及反馈信息的问题。为此,本文以3G技术为依托,研究了烟草市场管理服务信息系统。研究共分为七个部分：引言、相关理论与应用综述、系统规划、系统分析、系统设计、系统实施以及结论与展望。 首先本文从选题的背景、目标和意义出发,阐述了研究基于3G技术的烟草市场管理服务信息系统的重要性,并给出了本文的研究框架。进一步针对烟草企业的信息化应用和3G技术及其在烟草行业中的应用进行了综述,指出3G技术在烟草行业信息化建设中将极大改善信息化建设效益和效果。在此基础上分别从系统规划、系统分析、系统设计、系统实施等方面进行讨论。并指出,该系统为综合运行分析提供了全面的数据支持；为规范营销业务操作提供了有效的技术支撑；为提高专卖市场管理水平提供了强大的信息平台；为深化内部管理监督提供了有效的监控手段。 本文的创新点在于依托3G技术,建立了一个以市场为基础,以采集客户、分析信息、帮助决策为目的的管理信息系统,解决了原有信息系统无法满足一线作业人员现场作业需求的问题,帮助烟草企业在运营过程中进一步明确目标、分清权责、规范行为、便捷信息沟通,从而达到提高管理水平,提升企业效益的目的。并为其他烟草企业进行信息化建设提供了有益参考。
[Abstract]:After many years of construction, the tobacco industry informatization has begun to take shape. The tobacco work conference in February 2009 clearly pointed out that we should take the construction of digital monopoly as the starting point, take the construction of monopoly management as the breakthrough point, and strengthen the basic management of monopoly. However, with the vigorous development of tobacco industry informatization, the original system is faced with the problem that the front-line staff can not obtain and feedback the information in time when they work on the spot. Therefore, based on 3G technology, this paper studies the tobacco market management service information system. The research is divided into seven parts: introduction, review of related theories and applications, system planning, system analysis, system design, system implementation, conclusions and prospects. First of all, from the background, goal and significance of the selected topic, this paper expounds the importance of studying tobacco market management service information system based on 3G technology, and gives the research framework of this paper. This paper further summarizes the information application of tobacco enterprises and 3G technology and its application in tobacco industry, and points out that 3G technology will greatly improve the benefit and effect of information construction in tobacco industry information construction. On this basis, the system planning, system analysis, system design, system implementation and so on are discussed. It is pointed out that the system provides comprehensive data support for comprehensive operation analysis, effective technical support for standardizing marketing business operation, powerful information platform for improving monopoly market management level, and effective monitoring means for deepening internal management supervision. The innovation of this paper lies in the establishment of a management information system based on 3G technology, which aims at collecting customers, analyzing information and helping decision-making, which solves the problem that the original information system can not meet the field operation needs of front-line operators, and helps tobacco enterprises to further clarify their objectives, distinguish their rights and responsibilities, standardize their behavior and facilitate information communication in the course of operation, so as to improve the management level. The purpose of improving the efficiency of an enterprise. It also provides a useful reference for other tobacco enterprises to carry out information construction.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TN929.53;F426.8
[Abstract]:After many years of construction, the tobacco industry informatization has begun to take shape. The tobacco work conference in February 2009 clearly pointed out that we should take the construction of digital monopoly as the starting point, take the construction of monopoly management as the breakthrough point, and strengthen the basic management of monopoly. However, with the vigorous development of tobacco industry informatization, the original system is faced with the problem that the front-line staff can not obtain and feedback the information in time when they work on the spot. Therefore, based on 3G technology, this paper studies the tobacco market management service information system. The research is divided into seven parts: introduction, review of related theories and applications, system planning, system analysis, system design, system implementation, conclusions and prospects. First of all, from the background, goal and significance of the selected topic, this paper expounds the importance of studying tobacco market management service information system based on 3G technology, and gives the research framework of this paper. This paper further summarizes the information application of tobacco enterprises and 3G technology and its application in tobacco industry, and points out that 3G technology will greatly improve the benefit and effect of information construction in tobacco industry information construction. On this basis, the system planning, system analysis, system design, system implementation and so on are discussed. It is pointed out that the system provides comprehensive data support for comprehensive operation analysis, effective technical support for standardizing marketing business operation, powerful information platform for improving monopoly market management level, and effective monitoring means for deepening internal management supervision. The innovation of this paper lies in the establishment of a management information system based on 3G technology, which aims at collecting customers, analyzing information and helping decision-making, which solves the problem that the original information system can not meet the field operation needs of front-line operators, and helps tobacco enterprises to further clarify their objectives, distinguish their rights and responsibilities, standardize their behavior and facilitate information communication in the course of operation, so as to improve the management level. The purpose of improving the efficiency of an enterprise. It also provides a useful reference for other tobacco enterprises to carry out information construction.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TN929.53;F426.8
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