营口银行发展战略研究

发布时间：2018-01-03 15:00

本文关键词：营口银行发展战略研究　出处：《东北大学》2010年硕士论文　论文类型：学位论文

【摘要】：随着中国金融体制改革的逐渐深入,中国银行业外部经营环境发生了剧烈的变化,国内银行业竞争日趋激烈,外资银行大举入境也迫在眉睫。营口银行作为地方性股份制商业银行,相对于国内其他商业银行而言,核心竞争能力高低成为影响其今后发展的制约因素。因此,在不断变化的外部环境和日益激烈的国际国内竞争面前,如何确立竞争战略,利用外部机会、发挥优势资源、提升核心竞争能力,是营口银行必须解决的课题,也是本文研究的目的所在。本文首先分析了营口银行的历史、现在取得的成绩和暴露的问题,进而对其发展所面临的竞争环境、外部环境、内部资源能力状况等方面进行SWOT综合分析,得出外部机会大于威胁、内部劣势大于优势的结论。同时明确营口银行的市场定位,即“服务地方经济、服务中小企业、服务城市市民”,成为名副其实的“地方银行”、“市民银行”。在此基础上,确定以差异性为主的竞争战略,并在战略实施中从市场定位、市场营销、人力资源、创新研发、战略联盟等几方面进行了一定程度的阐述。为确保上述战略的顺利实施,提出了相应的保障措施：完善公司治理、加强风险管理、坚持组织结构再造、激励约束机制、人力资源管理、企业文化建设等。
[Abstract]:China along with the deeper reform of financial system, has changed China banking external business environment, the increasingly fierce competition in the banking sector, foreign banks missively entry also imminent. The Bank of Yingkou as a local joint-stock commercial bank, which he compared to domestic commercial banks, the core competitive ability has become the impact factors of its future development.. therefore, in the changing external environment and the increasingly fierce domestic and international competition, how to establish the competitive strategy, the use of external opportunities, give full play to the advantages of resources, enhance the core competitive ability, the Bank of Yingkou is a problem must be solved, which is the purpose of this study.
This paper first analyzes the history of the Bank of Yingkou, now the achievements and problems, and the development of the competitive environment, the external environment and internal resources ability to carry out a comprehensive analysis of SWOT, the external opportunities than threats, internal weaknesses in conclusion advantages. Market positioning clearly at the same time the Bank of Yingkou "the service for local economy, services for small and medium-sized enterprises, city public service", to become worthy of the name "local bank", "public banks". On this basis, to determine the difference of the competitive strategy, and in the implementation of the strategy from the market positioning, marketing, human resources, innovation and development, several aspects of strategic alliance a certain degree of elaboration. To ensure the smooth implementation of the strategy, put forward corresponding measures: to improve corporate governance, strengthen risk management, adhere to the organization structure reengineering, shock Encouragement and restraint mechanism, human resource management, enterprise culture construction, etc.

【学位授予单位】：东北大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：F832.33;F272

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