社会责任视角下的上市公司核心竞争力提升研究

发布时间：2018-01-07 10:05

本文关键词：社会责任视角下的上市公司核心竞争力提升研究　出处：《陕西科技大学》2014年硕士论文　论文类型：学位论文

【摘要】：2008年的三鹿奶粉事件、2010年的富士康14跳、麦当劳的橡胶门、2011年的“瘦肉精”、“地沟油”、“毒豆芽”等，把大众关注的重点转向了企业，从而使企业社会责任成为了人们谈论的焦点话题。在负面新闻络绎不绝被曝光的同时，有些企业却在积极参加公益活动，捐赠钱物、修建学校、设立基金……这两种截然不同的表现加深了大众对企业社会责任的思考。随着公众的日益关注，很多企业开始重新考虑社会责任问题。基于社会责任提升企业核心竞争力，成为企业获得广阔市场的前提和实现持久发展的关键。上市公司是国民经济发展的先锋，也是中小企业效仿的榜样。因此，从社会责任视角对上市公司核心竞争力提升的研究具有重要的理论和现实意义。本文遵循“提出问题—分析问题—解决问题”的逻辑思路，以上市公司为研究对象，从社会责任的视角，运用定性分析与定量分析相结合的研究方法，阐明上市公司社会责任与核心竞争力的相互关系，并对上市公司提升核心竞争力存在的问题及原因进行了分析，在此基础上提出了解决问题的具体对策建议。本文的研究主要包括以下七章内容：第一章：绪论。主要介绍了研究背景和研究意义、国内外研究现状、研究内容和研究方法、本文的创新点等；第二章：相关概念概述。对上市公司、企业社会责任、核心竞争力等相关概念、理论进行系统梳理，为论文的写作提供理论依据；第三章：上市公司的社会责任及其核心竞争力分析。从上市公司社会责任的内容、核心竞争力的主要表现及基于社会责任视角上市公司核心竞争力的优势来具体研究，，为下文的深入分析提供理论支持；第四章：上市公司社会责任与核心竞争力的关系研究。分别采用定性、定量两种方法研究上市公司社会责任和核心竞争力之间的正相关关系；第五章：社会责任视角下上市公司核心竞争力提升存在的问题及原因分析。首先从7个方面分析了基于社会责任视角下上市公司核心竞争力提升存在的主要问题，之后逐一分析了其存在问题的原因；第六章：社会责任视角下上市公司提升核心竞争力的对策。本文从增强品牌知名度、塑造企业文化、提高创新能力、加强政府监督等7个方面提出解决问题的对策和建议；第七章：结论。本文通过系统研究，得出了三个结论：一是上市公司企业社会责任与核心竞争力之间存在正相关的关系；二是提升上市公司核心竞争力需要企业、政府、社会三方动态协同；三是基于社会责任视角下提升上市公司核心竞争力具有一定的前瞻性。然而，由于本人能力有限，文章中难免有许多不足，自己会在今后的工作实践中不断思考和研究，为我国上市公司的健康持续发展贡献自己的微薄之力。
[Abstract]:In 2008, the Sanlu milk powder incident, Foxconn in 2010 14 jump, McDonald's rubber door, 2011 "Clenbuterol", "drainage oil", "poison bean sprouts", the focus of public concern to the enterprise, so that corporate social responsibility has become a hot topic that people talk about. Exposure on negative news in a continuous line. At the same time, some enterprises are actively participate in public welfare activities, donations, building schools, the establishment of the fund. The two distinct performance deepened the public thinking of corporate social responsibility.
With the increasing public concern, many companies began to reconsider the issue of social responsibility. The social responsibility to enhance the core competitiveness of enterprises based on the premise of the enterprise become the key to gain a broad market and realize the sustainable development of the listed company is the pioneer of the development of the national economy, small and medium-sized enterprises is an example to follow. Therefore, it has important theoretical and practical significance to study listed companies to enhance the core competitiveness from the perspective of social responsibility.
This paper follows the logic "raise problems, analyze problems and solve problems", to the listed company as the research object, from the view of social responsibility, the use of research methods of qualitative analysis and quantitative analysis, clarifying the relationship between social responsibility and the core competitiveness of listed companies, and to enhance the core competitiveness of listed companies and problems the reasons are analyzed, and puts forward some specific suggestions to solve the problem.
The research of this article mainly includes the following seven chapters:
The first chapter is introduction. It mainly introduces the background and significance of the research, the research status at home and abroad, the research content and research methods, and the innovation of this paper.
The second chapter is the overview of related concepts. The related concepts and theories of listed companies, corporate social responsibility and core competitiveness are systematically sorted out, providing theoretical basis for writing papers.
The third chapter: analysis of the social responsibility and the core competitiveness of listed companies from the listed company. The content of social responsibility, the concrete research to the main performance of the core competitiveness and social responsibility based on the perspective of listed company's core competitive advantage, to provide theoretical support for the following in-depth analysis;
The fourth chapter: the relationship between social responsibility and core competitiveness of listed companies. Qualitative and quantitative two methods are used to study the positive correlation between social responsibility and core competitiveness of listed companies.
The fifth chapter: the analysis of existing problems and causes of the listed companies to enhance the core competitiveness from the perspective of social responsibility from 7 aspects. Firstly, analyzes the main problems of the core competitiveness of the listed company social responsibility from the perspective of improving based on analyzing the reasons of the existence of the problem;
The sixth chapter: the countermeasures to enhance core competitiveness of listed companies from the perspective of social responsibility. This paper puts forward countermeasures and suggestions from 7 aspects: enhancing brand awareness, shaping corporate culture, improving innovation ability and strengthening government supervision.
The seventh chapter is the conclusion. This paper draws three conclusions: one is that there is a positive relationship between corporate social responsibility and the core competitiveness; the two is to enhance the core competitiveness of listed companies need to enterprise, government, society three party dynamic coordination; three is to have some forward-looking society to enhance the core competitiveness of listed companies based on the perspective of responsibility.
However, due to my limited ability, there are many shortcomings in the article. I will continue to think and study in the future work practice, contributing to the healthy and sustainable development of Listed Companies in China.

【学位授予单位】：陕西科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F832.51;F270;F271

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