独立第三方理财A公司在中国市场的现状与发展

发布时间：2018-01-11 06:30

本文关键词：独立第三方理财A公司在中国市场的现状与发展　出处：《华东理工大学》2014年硕士论文　论文类型：学位论文

【摘要】：2010年11月10日,A公司作为一家独立第三方理财机构成功在美国纽约证券中心挂牌,成为了一家公众公司。从此独立第三方理财A公司正式地进入了公众的视野。通过独立第三方理财A公司的组织机构、产品结构和经营状况等方面的研究分析,对于了解和认识独立第三方理财机构在我国的现状、运作模式以及发展前景具有着重要的意义。本文以战略管理和营销管理领域的相关理论为基础,研究分析了独立第三方理财A公司在中国市场的现状与发展前景。首先,分析我国独立第三方理财机构的发展现状。其次,介绍了独立第三方理财A公司基本情况及其相关背景。接着,运用4Ps营销理论来分析独立第三方理财A公司的基本运作模式以及其目前的经营状况,并利用SWOT模型来分析A公司的优劣势。最后,基于以上分析,提出适合独立第三方理财A公司的发展战略方针,并给出了相应的市场运作策略。
[Abstract]:In November 10th 2010, as an independent third party financial organization, company A was successfully listed in the New York Securities Center of the United States. Has become a public company. Since then, the independent third party financial management A company has formally entered the public view. Through the independent third party financial management A company organization, product structure and management situation research and analysis. It is of great significance to understand and understand the status quo, operation mode and development prospects of independent third-party financial institutions in China. This paper is based on the relevant theories in the field of strategic management and marketing management. Research and analysis of the independent third party financing A company in the Chinese market status and development prospects. First, the analysis of the development of independent third party financial institutions in China. Secondly. This paper introduces the basic situation of the independent third party financing A company and its related background. Then, using 4Ps marketing theory to analyze the independent third party financial management A company's basic operation mode and its current operating situation. Finally, based on the above analysis, the development strategy for independent third party financing A company is put forward, and the corresponding market operation strategy is given.
【学位授予单位】：华东理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F832.39

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