晋商银行经营战略转型研究

发布时间：2018-01-11 11:38

本文关键词：晋商银行经营战略转型研究　出处：《太原理工大学》2014年硕士论文　论文类型：学位论文

【摘要】：晋商银行是一家根植于山西,主要以山西省区域经济特色为服务对象的中型城市商业银行。在当前经济结构转型不断深化,资本约束日趋严格、利率市场化进程加快、金融脱媒、互联网金融快速发展等趋势下,晋商银行面临的整体发展环境发生了深刻的变化,直面市场竞争的加剧和自身发展转型的双重挑战,决定了制定企业经营战略转型的重要性。论文以经营管理、市场营销学、企业管理学等有关学科理论为基础,以战略管理理论、竞争优势理论为指导,从分析新形势下晋商银行发展现状入手,主要运用了SWOT分析法和波特五力模型分析法,探讨分析了晋商银行经营现状、面临的制约因素和问题；在此基础上,从总体战略和分项战略上提出晋商银行在新形势下经营转型战略,并制定和实施相应的总体和分项的措施与对策。
[Abstract]:Shanxi Merchants Bank is a medium-sized city commercial bank rooted in Shanxi Province, mainly serving the regional economic characteristics of Shanxi Province. In the current economic restructuring deepening, capital constraints are becoming more and more stringent. With the rapid development of interest rate marketization, financial disintermediation and the rapid development of Internet finance, the overall development environment of Shanxi Merchants Bank has undergone profound changes. Facing the double challenge of market competition and self-development, it is very important to make the strategic transformation of enterprise management. Based on the theories of management, marketing, enterprise management and so on, the thesis starts with the analysis of the present situation of Shanxi merchant bank under the new situation, guided by the theory of strategic management and the theory of competitive advantage. Mainly using the SWOT analysis method and the Porter five force model analysis method, discussed and analyzed the Shanxi merchant bank management present situation, faces the restriction factor and the question; On this basis, this paper puts forward the operation transformation strategy of Shanxi Merchants Bank under the new situation from the overall strategy and the sub-strategy, and formulates and implements the corresponding measures and countermeasures.
【学位授予单位】：太原理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F832.33

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