东营市建设银行投资银行业务发展战略研究

发布时间：2018-01-21 07:35

本文关键词： 投资银行发展战略波特五力 SWOT分析　出处：《中国石油大学(华东)》2014年硕士论文　论文类型：学位论文

【摘要】：随着“黄蓝”两大国家战略的实施,东营市金融业逐步扩大完善,中小股份制银行纷纷涌入,小额贷款公司等其他金融机构纷纷成立,东营市金融行业人才增多、流动频繁,商业银行之间的竞争进入了白热化阶段,在此背景下,商业银行如何进行战略转型,突出发展前景好、竞争力强、效益高的投行业务成为了一个十分重要而紧迫的任务。本文将结合东营市建行的实际情况,运用波特五力分析模型、SWOT分析法等战略管理理论工具,对东营市建行投资银行业务发展的外部宏观环境、行业竞争环境、内部微观环境进行深入分析,明确其存在的优势和劣势,结合其面临的机遇和挑战,明确东营市建行投行业务的发展目标,制定适合东营市建行投资银行业务的发展战略及实施措施,促进该业务更好更快发展。
[Abstract]:With the implementation of the "yellow and blue" two national strategies, Dongying's financial industry has gradually expanded and improved, small and medium-sized joint-stock banks have poured in, and other financial institutions, such as microfinance companies, have been set up. Dongying City financial industry talent increase, frequent flow, the competition between commercial banks into the white-hot stage, in this context, commercial banks how to carry out strategic transformation, outstanding development prospects, strong competitiveness. Investment banking with high efficiency has become a very important and urgent task. This paper will combine with the actual situation of Dongying Construction Bank and use the Porter five Forces Analysis Model SWOT analysis and other strategic management theory tools. To Dongying City Construction Bank investment bank business development of the external macro environment, industry competition environment, internal micro environment in-depth analysis, clear its strengths and weaknesses, combined with its opportunities and challenges. In order to promote the development of the investment banking business in Dongying City, it is clear that the investment bank of Dongying City should be developed, and the development strategy and implementation measures suitable for the investment bank business in Dongying City will be worked out.
【学位授予单位】：中国石油大学(华东)
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F832.2

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