M银行私人银行业务发展战略分析

发布时间：2018-01-25 04:46

本文关键词： 私人银行战略管理 SWOT分析　出处：《西南交通大学》2014年硕士论文　论文类型：学位论文

【摘要】：私人银行一般被认为是银行业务的一种,主要针对高端个人客户,提供包括银行在内的个性化且综合化的金融服务,因客户享受此类服务需有较高的资产要求而闻名,一般银行均要求客户资产在600万人民币以上。私人银行最早起源于欧洲,近年才传入国内,但已经取得了飞速的发展。但随着私人银行业务竞争的加剧,现在私人银行所提供的服务已经不局限为金融服务了。未来国内私人银行所提供的服务有很大一部分还包括家族信托、海外资产配置、海外投资、产权梳理与公司架构的设计、全球税务筹划与家族成员身份安排,以满足这部分高端客户的不同需求。本文分别介绍了国外私人银行的起源与发展,国内私人银行的总体发展现状,通过分析M银行私人银行的发展现状。尤其是对其优势、劣势,并对其面对的机会、威胁进行了阐释,并试图对其所面临的问题提出切实有效的解决方案。本篇文章的内容结构安排为：第一章为导论,本章主要介绍文章的研究背景、学术和实际意义、研究的方法、思路及这篇文章创新的地方和不足之处。第二章主要针对企业战略管理理论基础、国内外发展历程、主要流派等进行了综合介绍。第三章对私人银行发展历程,M银行私人银行发展历程进行介绍。第四章对M银行私人银行进行了SWOT分析,并制定了SWOT分析矩阵,提出了M银行私人银行发展战略,并进一步分析M银行目前执行该战略所面临的问题。第五章结合相关理论及实际提出了明确竞争定位、形成品牌效应、改善考核机制、培养专业人才等4项对策建议。
[Abstract]:Private banking is generally regarded as a kind of banking business, mainly aimed at high-end individual customers, providing personalized and comprehensive financial services, including banks. Known for requiring higher asset requirements for such services, banks generally require more than 6 million yuan of assets. Private banks originated in Europe and have only recently been introduced to China. But it has made rapid progress. But with the increase of competition in private banking business. Now the services provided by private banks are no longer limited to financial services. In the future, a large part of the services provided by domestic private banks also include family trusts, overseas asset allocation, and overseas investment. This paper introduces the origin and development of foreign private banks, including the design of property rights and corporate structure, global tax planning and family membership arrangements to meet the different needs of this part of high-end customers. The overall development of domestic private banks, through the analysis of M bank private bank development situation, especially to its strengths, weaknesses, and the opportunities it faces, threats to explain. The content structure of this article is as follows: the first chapter is the introduction, this chapter mainly introduces the research background, academic and practical significance of the article. The second chapter focuses on the theoretical basis of enterprise strategic management, the development of domestic and foreign history. The third chapter introduces the history of private bank development and the development of M bank private bank. Chapter 4th makes a SWOT analysis of M bank private bank. The SWOT analysis matrix is made and the development strategy of M Bank private bank is put forward. And further analysis of M Bank's current implementation of the strategy facing problems. Chapter 5th combined with the relevant theory and practice put forward a clear competitive positioning to form a brand effect improve the assessment mechanism. Training professional talents and other four countermeasures.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F832.2

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