浅析金融转型背景下投行分支机构的经营战略

发布时间：2018-02-23 21:04

本文关键词： 金融转型投行分支机构经营战略 SWOT分析法　出处：《上海交通大学》2014年硕士论文　论文类型：学位论文

【摘要】：在我国金融业转型的大背景下,证券行业也拉开了谋求转型发展的序幕,传统业务的激烈竞争必然促使国内投行逐步探索和发掘新的商业模式,向创新业务转型发展。证券行业内外部环境的变化对投行分支机构的生存和发展提出了严峻的考验,同时也创造了良好的发展机遇。可以说我国投行分支机构正处于一个十分关键的发展阶段,因此进行其经营战略的研究是一项迫切而有实际指导意义的工作,制定合理有效的经营战略对于投行分支机构的发展具有深远意义。本文运用企业战略管理理论,以投行分支机构为研究对象,对其经营战略进行详细的分析,总结归纳投行分支机构在现行发展中存在的优势、劣势、机遇和威胁等因素,进而得出其战略发展体系,制定经营战略目标和整体战略,并落实战略实施。在本文具体分析过程中,综合运用了SWOT等战略研究方法,力求研究结论的实践性、针对性和可操作性。
[Abstract]:Under the background of China's financial industry transformation, the securities industry has also opened the prelude of seeking transformation and development. The fierce competition of traditional business will inevitably prompt domestic investment banks to explore and explore new business models step by step. The changes in the internal and external environment of the securities industry have put forward a severe test for the survival and development of investment banking branches. At the same time, it has created a good development opportunity. It can be said that the investment banking branch of our country is in a very critical stage of development, so it is an urgent and practical guiding work to carry out the research on its management strategy. It is of great significance for the development of investment banking branch to formulate reasonable and effective management strategy. This paper applies the theory of enterprise strategic management, taking investment bank branch as the research object, and makes a detailed analysis of its management strategy. Summing up and summing up the advantages, disadvantages, opportunities and threats of investment banking branches in the current development, and then drawing up its strategic development system, formulating management strategic objectives and overall strategy, And carry out the strategy implementation. In the process of the concrete analysis of this paper, we comprehensively use the strategic research methods such as SWOT to strive for the practicability, pertinence and maneuverability of the research conclusions.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F832.39

【参考文献】