包商银行战略执行力研究

发布时间：2018-02-27 15:27

本文关键词： 战略执行力包商银行 PEST分析 SWOT分析平衡计分卡　出处：《内蒙古财经大学》2014年硕士论文　论文类型：学位论文

【摘要】：近年来，随着经济高速发展，我国的市场作为全球最大、发展最快、最具有发展潜力的市场，越来越得到各个企业的关注。而企业若想在这样激烈竞争的环境下得到生存和壮大，就必须要科学合理地制定企业自身发展要求的战略规划。现代企业管理者需要思考的最主要的主题就是如何创造和维持竞争优势，以此来保障企业的生存和持久发展。而获取竞争优势的核心就在于制定和执行企业的战略。波特在《竞争优势》一书中提出战略的本质就是如何创造竞争优势并获得价值，从而为所有者带来高额利润。但战略的制定只是第一步，若不能有效的执行战略，那么战略也只能是空中楼阁，就不能获得竞争优势并创造价值。正如《财富》杂志中所报道的那样，世界上70%的企业没有获得成功不是因为没能制定好的战略，而是没能很好的执行制定的战略，显然，对于实战的企业来说，执行比规划来的更重要。对于金融行业来说，伴随着金融衍生品及其工具的不断创新发展，以及经济全球化浪潮的持续冲击,银行间的竞争日趋激烈。在经历了“重组、引资和公开发行上市”三部曲后，我国商业银行经营和内部管理发生了翻天覆地的变化，主要商业银行也提出或者明确了自身的差异化发展战略。但从实践上来看，当前我国商业银行的发展战略“口号”大于行动，发展战略执行不到位是目前存在的普遍问题。银行业竞争的加剧，迫使包商银行不得不制定具有其独特竞争优势的战略规划，而战略实施需要强有力的执行力。包商银行身处这样一个大环境之下，同样存在战略执行不到位的问题，要想持续发展就必须有所为。因此，对于包商银行战略执行力的研究，具有十分重要的意义。本文运用PEST理论对包商银行进行外部宏观环境分析、运用SWOT理论对包商银行优劣势、机会和挑战进行分析，结合实际情况探讨包商银行发展战略的选择，，主要分为三个层次的战略：公司层战略、业务层战略、职能层战略。并探讨包商银行国际化战略的执行力现状，发现包商银行战略执行力现状中所存在的问题，并探究其原因。最后，引入平衡计分卡理论，重新审视包商银行战略的制定，并设计战略执行力的提升目标，以此寻求改善和提升包商银行执行力的发展策略和途径。
[Abstract]:In recent years, with the rapid development of the economy, our country's market is the largest, fastest growing and the most promising market in the world. Companies are getting more and more attention. And if enterprises want to survive and grow in such a competitive environment, The most important theme for modern enterprise managers to think about is how to create and maintain competitive advantage. In order to ensure the survival and sustainable development of enterprises, the core of obtaining competitive advantage is to formulate and execute the strategy of the enterprise. Porter put forward in "competitive advantage" that the essence of strategy is how to create competitive advantage and gain value. But the strategy is only the first step. If the strategy can not be implemented effectively, then the strategy can only be a castle in the air. As Fortune magazine reports, the failure of 70% of the world's businesses to succeed is not due to a failure to develop a strategy, but a failure to implement it well. For actual enterprises, execution is more important than planning. For the financial industry, with the continuous innovation and development of financial derivatives and their instruments, as well as the sustained impact of the wave of economic globalization, the competition between banks is becoming increasingly fierce. After the trilogy of foreign investment and public listing, the management and internal management of commercial banks in China have undergone tremendous changes. The major commercial banks have also put forward or defined their own differentiation development strategy. At present, the "slogan" of the development strategy of commercial banks in China is larger than the action, and the lack of implementation of the development strategy is a common problem at present. The intensification of competition in the banking industry forces the contractor banks to formulate strategic plans with their unique competitive advantages. The implementation of strategy needs strong executive power. In such a big environment, the contractor bank also has the problem that the implementation of strategy is not in place. If it wants to develop continuously, it must do something. Therefore, the research on the strategic execution ability of the contractor bank, It is of great significance. In this paper, PEST theory is used to analyze the external macro environment of the contractor bank, and the SWOT theory is used to analyze the advantages and disadvantages, opportunities and challenges of the contractor bank, and the choice of the development strategy of the contractor bank is discussed in combination with the actual situation. It is mainly divided into three levels of strategy: corporate strategy, business strategy, functional strategy, and discusses the status quo of the implementation of the international strategy of the contractor bank, and finds out the problems existing in the status quo of the strategy implementation ability of the contractor bank. Finally, the balanced Scorecard theory is introduced to re-examine the formulation of the strategy of the contractor bank, and to design the target of enhancing the execution of the strategy, so as to seek for the development strategy and approach of improving and enhancing the executive power of the contractor bank.
【学位授予单位】：内蒙古财经大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272;F832.3

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