H银行南京分行投资银行业务发展策略研究

发布时间：2018-02-28 18:44

本文关键词： 商业银行投资银行业务发展策略　出处：《南京农业大学》2014年硕士论文　论文类型：学位论文

【摘要】：随着中国银行业的不断发展以及中国国内经济结构的不断调整,作为资金融出方的商业银行必须跟随时代的脚步,及时掌握企业和市场对金融产品和服务的需求变化,现在更多的商业银行从传统走向现代,从单一走向综合,集团型商业银行出现的越来越多。近年来央行大力推进利率市场化、加紧资本约束,众多改革措施的实施使得商业银行面临严峻的国内金融监管形势,这样就要求商业银行必须积极转变经营模式,跨入新兴的广阔的资本市场,因而新兴的投资银行业务就成为各家商业银行业务改变发展模式的必然选择。H银行南京分行是一家全国性股份制商业银行在江苏南京开立的分支机构,该行虽然目前也开展投资银行业务,但毕竟开办时间不长,起步较晚,投行业务发展滞后,对全行中间业务收入的贡献有限,因此急需研究政策和策略,分析问题及原因,来帮助该行尽快发展好投行业务,开始一个新的投行业务发展局面。对于H银行南京分行来说,投资银行发展的好差,直接关系到全行的很多业务指标和考核是否能够完成,而且这是一个新兴的金融领域,如果能够尽快发展起来投行业务,就可以帮助完成今后总行下达的利润和中间业务收入指标,而且投行业务收入具有长期的可持续增长的优势。但是也应该发现,近年来在南京这个城市,金融机构发展特别迅速,同业之间存在非常激烈的市场竞争,因此,H银行南京分行必须在最短的时间快速找准投资银行业务新的增长点,必须加快投行业务发展的速度,抢抓优质客户,提高中间业务收入的数额,扩大市场份额。这些都是本文的研究目的。本文先是阐述H银行南京分行总体业务及其投行业务的发展现状、提出发展投资银行业务的意义,然后选择一家南京地区的股份制商业银行作比较,通过多个角度、多种方式的对比分析,发现H银行南京分行在发展投资银行业务的过程中存在的问题以及产生问题的原因。本文运用SWOT分析方法来具体分析H银行南京分行投资银行业务的发展对策,通过运用相关的投行业务理论,并借鉴世界上发展投资银行业务比较好的国内外商业银行的成功经验,得到发展该行投行业务的战略方向为差异化发展,并在差异化战略框架下,为H银行南京分行制定了具体可行的发展策略,通过这些战略的实施,H银行南京分行的投行业务市场竞争力将得到较快的提升。本文注重结合所处城市的实际情况来制定投资银行业务发展的策略。本文的研究对该行投资银行业务的发展提供了探索和帮助,从南京的投行业务市场来看,目前参与发展投行业务的全国性股份制商业银行多达十几家,它们都与H银行南京分行的情况类似,所以说本文的研究意义不仅在于为H银行南京分行找寻发展的路径,更为全国范围内与H银行南京分行同类型的股份制商业银行的投行业务的发展提供了借鉴和参考。
[Abstract]:With the continuous development of China's banking industry and the constant adjustment of China's domestic economic structure, commercial banks, as financial sources, must follow the footsteps of the times and grasp the changes in the demand for financial products and services from enterprises and markets in a timely manner. Now more and more commercial banks are moving from traditional to modern, from single to comprehensive. More and more group commercial banks have emerged. In recent years, the central bank has vigorously promoted the marketization of interest rates and tightened capital constraints. The implementation of many reform measures makes commercial banks face a severe situation of domestic financial supervision, which requires commercial banks to actively change their business models and step into the emerging and broad capital market. As a result, the emerging investment banking business has become the inevitable choice for each commercial bank to change its mode of development. The Nanjing Branch of Bank H is a branch of a national joint-stock commercial bank in Nanjing, Jiangsu Province. Although the bank also carries out investment banking business at present, after all, it does not start for a long time, starts late, lags behind in the development of investment banking business, and has limited contribution to the income of the whole bank's intermediate business. Therefore, it urgently needs to study policies and strategies, and analyze problems and reasons. To help the bank develop its investment banking business well as soon as possible, and start a new investment banking business development situation. For the Nanjing Branch of H Bank, the poor development of investment banks is directly related to whether many of the bank's business indicators and assessments can be completed. Moreover, this is a new financial field. If the investment banking business can be developed as soon as possible, it can help to achieve the profit and intermediate income targets issued by the head office in the future. Moreover, investment banking revenue has the advantage of long-term sustainable growth. However, it should also be found that in recent years, in Nanjing, financial institutions have developed particularly rapidly, and there is very fierce market competition among the industry. Therefore, in the shortest possible time, the Nanjing Branch of Bank of China must find out the new growth point of investment banking business quickly, speed up the development of investment banking business, seize high quality customers, and increase the amount of income from intermediate business. These are the purposes of this paper. Firstly, this paper expounds the present situation of the overall business of H Bank Nanjing Branch and its investment banking business, and puts forward the significance of developing investment banking business. Then we choose a joint-stock commercial bank in Nanjing to make a comparative analysis, through a variety of angles and ways of comparative analysis. This paper finds out the existing problems and the causes of the problems in the process of developing investment banking business in Nanjing Branch of H Bank. This paper analyzes the development countermeasures of investment banking business in Nanjing Branch of H Bank by using the method of SWOT. By using the relevant investment banking theory and drawing lessons from the successful experience of the domestic and foreign commercial banks that develop the investment banking business in the world, the strategic direction of developing the investment banking business of the bank is the differentiation development. And under the framework of differentiation strategy, the author has worked out concrete and feasible development strategy for H Bank Nanjing Branch. Through the implementation of these strategies, the market competitiveness of investment banking business of Nanjing Branch of H Bank will be promoted rapidly. This paper focuses on formulating the strategy of investment banking business development according to the actual situation of the city in which it is located. It has provided exploration and assistance for the development of the bank's investment banking business. Judging from the investment banking market in Nanjing, there are currently more than a dozen national joint-stock commercial banks participating in the development of investment banking business, all of which are similar to those of H Bank Nanjing Branch. Therefore, the research significance of this paper is not only to find the development path for H Bank Nanjing Branch, but also to provide reference and reference for the development of the investment banking business of the same type of joint-stock commercial banks as H Bank Nanjing Branch in the whole country.
【学位授予单位】：南京农业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F832.2

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