Z第三方支付公司发展战略研究

发布时间：2018-03-08 14:29

本文选题：第三方支付　切入点：POS收单　出处：《西南交通大学》2014年硕士论文　论文类型：学位论文

【摘要】：近年来,受我国经济发展推动,第三方支付行业进入高速发展阶段,又以银行卡POS收单为主占据其中最大的交易份额。POS收单行业在未来巨大的发展空间,促使银行及老牌支付公司不断巩固市场地位,新机构也争先进入,导致行业竞争日趋激烈。对于在POS收单行业的广大中小企业,如何在竞争中获得长远发展,成为目前普遍关注的问题。因此,本文在研究对象上选取了在POS收单行业具有一定代表性的中小企业Z公司。在研究方法上把企业战略制定与选择的理论,运用到了Z公司发展战略的实际研究中,并通过增长型战略与战略实施的相关理论,制定了Z公司增长型发展战略的实施举措。在研究思路上由面到点,层层递进,从Z公司内外部环境分析入手,进而对Z公司发展战略的分析与选择,制定出适应Z公司的发展战略。其主要内容归纳如下：首先,本文从宏观上叙述了Z公司所在第三方支付及POS收单行业情况及主要问题,再对Z公司现状进行了详细概述和分析,从而推导出影响Z公司发展的核心问题在于发展战略的制定,提出了本文发展战略的研究课题。其次,本文通过EFE矩阵、IFE矩阵分析了Z公司的内外部环境,进而综合SWOT分析法、GMS矩阵、GE矩阵提出了Z公司的备择发展战略,最终通过QSPM矩阵确立了最适合Z公司的增长型发展战略。最后,本文针对Z公司增长型发展战略的研究结论,在对Z公司增长型发展战略定位明确的基础上,提出了Z公司实施增长型发展战略的模式、计划和具体措施,以及实施增长型发展战略的保障措施。
[Abstract]:In recent years, driven by the economic development of our country, the third-party payment industry has entered the stage of high-speed development, and the largest transaction share is dominated by bank card POS. Banks and established payment companies have been urged to consolidate their market position and new institutions have been scrambling to enter the market, which has led to increasingly fierce competition in the industry. For the vast number of small and medium-sized enterprises in the POS receiving industry, how to achieve long-term development in the competition, Therefore, this paper selects Z Company, a small and medium-sized enterprise, which is representative in the POS receiving industry, to formulate and choose the enterprise strategy in the research method. Applying to the actual research of Z company's development strategy, and through the relevant theories of growth strategy and strategy implementation, the paper formulates the implementation measures of Z company's growth development strategy. Starting with the analysis of the internal and external environment of Z Company, and then analyzing and selecting the development strategy of Z Company, the author formulates the development strategy suitable for Z Company. The main contents are summarized as follows: first, This paper narrates the situation and main problems of the third party payment and POS receiving trade of Z company from the macroscopic angle, and then summarizes and analyzes the current situation of Z company in detail. Therefore, the core problem affecting Z Company's development is the formulation of development strategy, and the research topic of this paper is put forward. Secondly, this paper analyzes the internal and external environment of Z Company by using EFE matrix and IFE matrix. Then the alternative development strategy of Z Company is put forward by synthesizing the SWOT analysis method and the GE matrix. Finally, the growth strategy of Z Company is established through the QSPM matrix. Finally, the conclusion of the research on the growth strategy of Z Company is given in this paper. On the basis of the clear orientation of the growth development strategy of Z Company, this paper puts forward the mode, plan and concrete measures of implementing the growth type development strategy of Z Company, as well as the guarantee measures for the implementation of the growth type development strategy.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F724.6;F832.2;F272

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