阜新银行农村银行POS项目市场需求调查分析

发布时间：2018-04-15 13:39

  本文选题：农村 + 银行网点　； 参考：《辽宁工程技术大学》2014年硕士论文

【摘要】：随着中国经济的持续快速发展,加大的农村经营体制改革力度促使国家出台了一系列减负增收的措施,这使农村居民的收入不断增加,农民手中掌握的金融资本也不断增加,但大部分农村储蓄市场却处于一片空白状态,传统的农村银行机构的经营成本偏高,严重阻碍银行进入农村储蓄市场。本文结合阜新银行自身发展趋势和优缺点,提出了农村存取款POS网点建设项目的初步调研构想。本文主要分四大部分,第一部分就阜新银行当前的所遇到的问题,提出了农村银行POS项目市场调研需求,第二部分,对阜新银行农村银行POS项目市场需求进行调查设计与实施,第三部分,对阜新银行农村银行POS项目市场需求的调查结果进行了描述性分析以及回归分析,第四部分,根据分析结果,对阜新地区农村银行的市场规模做出了准确的判断,找出了阜新地区农村银行的特点及需求满足的难点,并对此做出了建设性建议：首先,为了提高储户的储蓄满意度,网点应该选择在储户到达该网点时间最少的位置；其次,为了提高储户的储蓄的便利性,要适当增加营业网点的数量；第三,要首先吸引一部分村民使用POS机网点进行储蓄,由于人都有从众心理,这样做会有越来越多的村民愿意使用POS机进行储蓄。
[Abstract]:With the sustained and rapid development of the Chinese economy, the intensified reform of the rural management system has prompted the state to introduce a series of measures to reduce the burden and increase the income, which has made the income of the rural residents keep increasing and the financial capital in the hands of the peasants constantly increasing.However, most of the rural savings market is in a blank state, the operating cost of the traditional rural banking institutions is on the high side, which seriously hinders the banks from entering the rural savings market.Based on the development trend, advantages and disadvantages of Fuxin Bank, this paper puts forward a preliminary research conception of rural deposit and withdrawal POS network construction project.This paper is divided into four parts. The first part puts forward the market research demand of POS project in rural bank on the basis of the current problems encountered by Fuxin Bank. The second part investigates and designs and implements the market demand of POS project in Rural Bank of Fuxin Bank.In the third part, the author makes a descriptive analysis and regression analysis on the market demand of POS project in rural bank of Fuxin Bank. The fourth part, according to the analysis results, makes an accurate judgment on the market scale of rural bank in Fuxin area.This paper finds out the characteristics of rural banks in Fuxin area and the difficulties in meeting the demand, and makes constructive suggestions: first, in order to improve the savers' satisfaction degree of savings, the network should choose the position where the depositors reach the node in the least time; secondly,In order to improve the convenience of depositors' savings, we should appropriately increase the number of business outlets. Third, we should first attract some villagers to use POS machines to save their savings, because people have a mentality of following the crowd.In doing so, more and more villagers will be willing to use the POS machine to save.
【学位授予单位】：辽宁工程技术大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F832.2
，

本文编号：1754352