M银行客户经理绩效考核优化研究

发布时间：2018-04-23 18:19

本文选题：银行 + 绩效考核　；参考：《西南科技大学》2014年硕士论文

【摘要】：人是企业管理的核心,也是影响着企业发展的重要因素。在现代企业中,实施绩效考核制度是激发人力资源活力,挖掘人力资源潜力和提升企业人力资源价值的主要途径,并在企业的员工工作积极性的提高、生产运营效率的提升和战略目标的实现中发挥着举足轻重的作用。商业银行作为现代企业的代表,积极运用着各种人力资源管理工具,践行绩效考核相关理论方法。在目前金融市场竞争愈加激烈的背景下,对商业银行而言,如何根据自身发展定位和规划战略目标要求,设计出一个满足自身发展要求,且能激发广大员工工作积极性和主动性的绩效考核体系显得十分重要。而银行客户经理,作为银行的业务代表,是实现银行客户资源不断拓展、客户购买力逐步挖掘、金融产品的营销实现和业绩最大化达成的有力途径。因而,商业银行有必要对客户经理制定一套科学合理的绩效考核方案,以实现对该岗位工作人员的激励、引导和综合考评工作。鉴于此,本文基于绩效考核的相关理论,首先研究了M银行客户经理岗位职责要求和人员现状,分析了M银行客户经理现行绩效考核体系存在诸多缺陷,并实施了优化设计,提出了相应的保障措施。
[Abstract]:Human is the core of enterprise management and an important factor influencing the development of enterprise. In modern enterprises, the implementation of performance appraisal system is the main way to stimulate the vitality of human resources, tap the potential of human resources and enhance the value of human resources, and improve the enthusiasm of employees in enterprises. The promotion of production and operation efficiency and the realization of strategic objectives play an important role. As a representative of modern enterprises, commercial banks are actively using various human resource management tools to practice the relevant theoretical methods of performance appraisal. Under the background of the increasingly fierce competition in the financial market, how to design a commercial bank to meet its own development requirements according to its own development orientation and planning strategic objectives requirements, And the performance appraisal system which can stimulate the working enthusiasm and initiative of the staff is very important. The bank account manager, as the representative of the bank, is a powerful way to realize the continuous expansion of bank customer resources, the gradual excavation of customer purchasing power, the realization of the marketing of financial products and the maximization of performance. Therefore, it is necessary for the commercial bank to formulate a set of scientific and reasonable performance appraisal scheme for the account manager, in order to realize the encouragement, guidance and comprehensive evaluation of the post staff. In view of this, based on the relevant theory of performance appraisal, this paper firstly studies the responsibility requirements and personnel status of customer manager in M Bank, analyzes the defects of the current performance appraisal system of customer manager in M Bank, and implements the optimization design. The corresponding safeguard measures are put forward.
【学位授予单位】：西南科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F832.33;F272.92

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