安庆市绿油油融资担保有限公司发展战略研究

发布时间：2018-05-02 12:39

本文选题：担保行业 + 企业管理　；参考：《上海交通大学》2014年硕士论文

【摘要】：随着改革开放政策继续深化,社会主义市场经济体制的逐步形成和完善,中国经济的日渐迈向全球化,我国的各个行业都得到了飞速发展,融资担保行业也不例外。本文旨在通过对安庆市绿油油融资担保有限公司内外部环境与条件的分析,制定企业的全面发展战略,从而提高企业决策的有效及正确性,以维持企业盈利,实现企业的快速发展。本文采取以迈克尔?波特的竞争战略理论、环境、市场分析为基础的战略理论和核心竞争力理论为主要依据,通过环境分析法,对企业所处的宏观和行业外部环境进行细致分析讨论,找出企业发展内外部的机会和威胁;从而制定出公司的战略方向,并将管理划分为公司层战略、业务层战略和职能层战略三个层次,每个层次都对应着不同的解决方案。本文运用于上海交通大学安泰经管学院所学的战略管理理论与方法,通过对融资担保行业内具有典型代表意义的安庆市绿油油融资担保有限公司的内外部环境分析,制定合理的发展和竞争策略,并充分发挥公司现有的优势资源,着力改善公司面临的各种劣势因素,抓住行业现阶段的机遇,摆脱行业面临的发展困境,实现拥有占领市场主动权的自信和实力的战略目标。本文按照提出问题、分析问题、解决问题的思路,共分为绪论、担保行业现状及未来发展趋势分析、绿油油担保公司经营的内外部环境分析、拟定绿油油担保公司发展战略、保障绿油油担保公司发展战略实施的措施等五大部分。
[Abstract]:With the deepening of the policy of reform and opening up, the gradual formation and perfection of the socialist market economy system, and the increasing globalization of China's economy, all industries in China have been developed at full speed, and the financing guarantee industry is no exception. The purpose of this paper is to analyze the internal and external environment and conditions of Anqing Green Oil financing guarantee Co., Ltd., to formulate the overall development strategy of the enterprise, so as to improve the effectiveness and correctness of the enterprise's decision, and to maintain the profit of the enterprise. To realize the rapid development of enterprises. This article takes Michael? Porter's competitive strategy theory, environment, market analysis based on strategic theory and core competitiveness theory as the main basis, through the environmental analysis method, the macro and industry external environment of the enterprise are analyzed and discussed in detail. Find out the internal and external opportunities and threats of enterprise development, and then formulate the strategic direction of the company, and divide the management into three levels: corporate strategy, business strategy and functional strategy, each level corresponding to a different solution. This paper applies the strategic management theory and method studied by Antai School of Economics and Management of Shanghai Jiaotong University, through the analysis of the internal and external environment of Anqing Green Oil financing guarantee Co., Ltd, which has typical representative significance in financing guarantee industry. To formulate reasonable development and competition strategies, to give full play to the company's existing advantages and resources, to make efforts to improve the various inferior factors facing the company, to seize the opportunities at the present stage of the industry, and to get rid of the development predicament faced by the industry. Achieve the strategic goal of having the confidence and strength to occupy the market initiative. According to the ideas of putting forward problems, analyzing problems and solving problems, this paper is divided into four parts: introduction, analysis of the current situation and future development trend of the guarantee industry, analysis of the internal and external environment of the operation of the green oil guarantee company, and formulation of the development strategy of the green oil guarantee company. Guarantee the green oil guarantee company development strategy implementation measures and other five parts.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272;F832.39

【参考文献】