建设银行新疆分行商户收单业务管理策略研究

发布时间：2018-05-27 18:00

本文选题：银行卡 + 商户收单业务　；参考：《石河子大学》2014年硕士论文

【摘要】：随着我国商业银行商户收单业务的迅速发展,新疆银行卡商户收单业务也逐步走向成熟。商户是银行客户用卡体验中的首要环节,将收单业务广泛覆盖至各行各业多样化的合作商户,是打造银行一流用卡环境的坚实基础,而新疆银行业潜在的商户则是辖区内商业银行竞争的关键。近年来,新疆银行业商户收单市场稳步发展,建立良好的金融机构收单市场环境是新疆辖内商业银行迫切追求的一大目标,随着银行卡客户消费理念的转变和消费意识的增强,使用银行卡刷卡消费和享受银行增值服务已成为社会各界人士的首选,从而催生了银行卡商户收单业务快速蓬勃发展,也给第三方专业化服务市场带来了广阔的发展前景。本文基于对JS银行新疆分行的实地考察,对JS银行新疆分行商户收单业务的管理进行较为深入的研究。首先,对商户收单业务及管理理论进行概述,介绍了商户收单业务的定义、特点、内容及商户收单业务管理的内涵;其次,对JS银行新疆分行经营概况进行简要介绍,通过波士顿矩阵分析了JS银行新疆分行商户收单业务的现状,剖析商户收单业务管理中存在的问题;再次,对JS银行新疆分行商户收单业务的市场环境进行分析,主要从商业银行商户收单业务市场的需求、竞争状况和管理的外部环境进行分析;最后,提出JS银行新疆分行商户收单业务管理的具体策略。
[Abstract]:With the rapid development of commercial bank business in our country, Xinjiang bank card business is gradually maturing. Merchants are the first link in the experience of bank customers' card use. It is a solid foundation for creating a first-rate card environment for banks to cover the business of receiving orders to a wide variety of cooperative merchants in various industries. And Xinjiang banking potential merchant is the key of commercial bank competition in area of jurisdiction. In recent years, the commercial order market of Xinjiang banking industry has developed steadily. Establishing a good market environment for financial institutions is an urgent goal pursued by commercial banks in Xinjiang jurisdiction. With the change of consumer concept of bank card customers and the enhancement of consumption consciousness, It has become the first choice for people from all walks of life to consume and enjoy the value-added services by using bank cards, which has given birth to the rapid and vigorous development of bank card business, and has also brought a broad development prospect to the third party specialized service market. Based on the field investigation of JS Bank Xinjiang Branch, this paper makes a deep research on the management of JS Bank Xinjiang Branch. First of all, the paper summarizes the business and management theory, introduces the definition, characteristics, content and the connotation of the business management. Secondly, it briefly introduces the operating situation of JS Bank Xinjiang Branch. Through the Boston matrix analysis of the JS Bank Xinjiang Branch of the status quo of the business order business, analysis of the business order collection business management problems; thirdly, the JS Bank Xinjiang branch of the business order business market environment analysis, This paper mainly analyzes the market demand, competition situation and management environment of commercial bank business. Finally, the paper puts forward the concrete strategy of JS bank Xinjiang branch business management.
【学位授予单位】：石河子大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F832.2

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