深圳市投资推广工作创新模式研究

发布时间：2018-06-12 19:57

本文选题：政府 + 投资推广　；参考：《华中科技大学》2014年硕士论文

【摘要】：当前国家与国家、区域与区域之间的竞争已经从冷兵器战争过渡到经济战争，而投资推广工作又恰恰处于这种战争最前沿的地带，在这种形势下，只有对投资推广工作进行认真研究，，形成符合当地特点的创新模式，才能占据经济发展的有利位置。本文以查找文献资料，走访调研国家、省、市相关部门的负责同志为基础，深入研究了投资推广工作相关的职能、任务、工作理念等理论框架，在明晰投资推广的内涵外延后，通过比较分析国际和国内典型机构案例，从机构设置、营销手段、推广模式、协作机制、发展策略等方面进行深入剖析，力求找到共性，同时结合深圳现阶段投资推广工作存在的问题，提出了深圳投资推广工作的创新模式。本文认为，深圳市投资推广的工作模式，应当在体制、机制及核心职能上有所创新，要根据本地区优势和发展规划，在塑造和宣传本地区的投资环境上做好营销工作；要通过多渠道运用多手段引进外部资金、技术和渠道，做好招商选资工作；要实现对潜在投资者的精准招商，对现有投资者的精细服务。与此同时还应该紧紧围绕内外部发展环境的体制创新，精心谋划顶层设计，合理规划组织结构，确保构建投资推广体系的连续性、稳定性和可操作性；围绕科学高效运转的机制创新，建立健全相关统筹机制、管理机制、考核机制及激励机制。文章的研究，将有助于深圳市借鉴先进经验并升华投资推广内涵，推动实现投资推广工作的发展。
[Abstract]:At present, the competition between countries, regions and regions has shifted from a cold weapon war to an economic war, and investment promotion work is at the forefront of this kind of war. In this situation, Only when the investment promotion work is studied seriously and the innovation mode which accords with the local characteristics can be formed, can it occupy the favorable position of economic development. On the basis of searching literature, visiting responsible comrades of relevant departments of the country, province and city, this paper deeply studies the theoretical framework related to investment promotion, such as functions, tasks, work concepts, etc., after clarifying the connotation and extension of investment promotion, Through the comparative analysis of international and domestic typical institutional cases, from the institutional setup, marketing means, promotion model, cooperation mechanism, development strategies and other aspects of in-depth analysis, and strive to find common, At the same time, according to the problems existing in the present stage of investment promotion in Shenzhen, the innovative mode of investment promotion in Shenzhen is put forward. This paper holds that the working mode of investment promotion in Shenzhen should be innovated in system, mechanism and core functions, and the marketing work should be done well in shaping and propagating the investment environment of this area according to the advantages and development plans of the region. It is necessary to introduce external funds, technologies and channels through multiple channels and means to do a good job in attracting investment and selecting investment, and to realize the precise investment invitation for potential investors and the fine service for existing investors. At the same time, it should focus closely on the innovation of internal and external development environment, elaborate the top-level design, rationally plan the organizational structure, and ensure the continuity, stability and maneuverability of the investment promotion system. Based on the mechanism innovation of scientific and efficient operation, the related overall planning mechanism, management mechanism, examination mechanism and incentive mechanism are established and perfected. The research in this paper will be helpful for Shenzhen to learn from advanced experience and sublimate the connotation of investment promotion and promote the development of investment promotion.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F832.48

【参考文献】