ABC银行营业网点核心竞争力研究

发布时间：2018-06-29 23:30

本文选题：ABC银行 + 核心竞争力　；参考：《山东理工大学》2014年硕士论文

【摘要】：银行业是一个竞争非常激烈的行业，并且具有一定的可替代性，不但各银行之间可以相互替代，而且非金融机构也很容易进入，因此研究银行的市场竞争地位、优势和劣势，对提升银行的综合竞争实力是非常重要的。ABC银行前有三大国有银行堵截，后有众多股份制银行、城市商业银行追兵，不但缺乏企业竞争理论，而且还缺乏提升企业核心竞争力的发展战略规划，即使在幅员辽阔的广大农村市场，ABC银行也有农村信用社、邮政储蓄银行和村镇银行等竞争对手，并且银行金融产品日趋同质化，这将大大影响ABC银行的长期发展。现代企业竞争的根本是赢得持续竞争优势，获得长期制胜之本，核心竞争力理论的提出恰恰就符合了这样的要求，为此国内外企业界和理论界都对其给予了较大的关注。目前对现代商业银行研究的重点仍集中在对国有大型商业银行发展的讨论上，少有专门以基层营业网点为主体的系统性研究。本文立足于我国银行业，主要从基层营业网点这一重要的研究视角出发，重点分析了各种因素对企业经营发展可能产生的影响，从而完善和补充了我国关于银行业核心竞争力的相关研究，为金融行业提供一定的可供参考的理论研究。本研究基于银行核心竞争力理论，以商业银行基层营业网点为研究实例，深入分析影响商业银行营业网点核心竞争力建设的各种因素，借鉴国内外关于企业核心竞争力建设和商业银行核心竞争力建设的相关研究，采用系统分析的方法提出改进并逐步完善营业网点核心竞争力建设的具体措施。本文的主要研究内容为：第一，通过查阅、借鉴国内外企业核心竞争力、商业银行核心竞争力的相关大量研究，分析研究银行营业网点核心竞争力的概念、内涵以及特点，找出影响银行营业网点核心竞争力的关键因素，，明确核心竞争力建设过程中的问题；第二，理论结合实践，通过对ABC银行网点现状分析，找出核心竞争力建设过程中的约束条件和影响因素；第三，在上述两步骤的基础上，基于ABC银行网点的建设要求，提出有针对性的核心竞争力建设策略，以及可操作性的保障措施。
[Abstract]:The banking industry is a very competitive industry and has a certain substitutability. Not only the banks can replace each other, but also the non financial institutions are easy to enter. Therefore, it is very important to study the competitive position, advantages and disadvantages of the bank, which is very important for the.ABC bank to improve the competitive strength of the bank. There are three major state-owned banks. After the bank has been blocked, there are many joint-stock banks and urban commercial banks pursuing troops, not only lack of enterprise competition theory, but also lack the development strategic plan to enhance the core competitiveness of the enterprises. Even in the vast vast rural market, ABC bank also has competitors such as rural credit cooperatives, postal savings banks and village banks, and the bank gold. The homogenization of financial products will greatly affect the long-term development of ABC banks.
The essence of modern enterprise competition is to win the continuous competitive advantage and win the long-term success. The theory of core competitiveness is exactly in line with such requirements. Therefore, both the domestic and foreign enterprises and the theorists have paid great attention to it. The focus of the research on modern commercial banks is still focused on the large state-owned commercial banks. In the discussion of the exhibition, there are few systematic studies which are mainly based on the business outlets of the grass-roots units. Based on our banking industry, this paper mainly analyzes the possible influence of various factors on the business development of the enterprises from the perspective of the important research perspective of the grass-roots business outlets, thus perfecting and complements our country's core competitiveness of the banking industry. The related research provides a theoretical reference for the financial industry.
Based on the theory of core competitiveness of banks and taking the basic business outlets of commercial banks as an example, this paper analyzes various factors affecting the construction of core competitiveness of commercial banks' business outlets, and draws on the relevant research on the core competitiveness of enterprises and the construction of core competitiveness of commercial banks at home and abroad, and adopts the method of systematic analysis. It puts forward specific measures to improve and gradually improve the core competitiveness of business outlets.
The main contents of this paper are as follows: first, by consulting a lot of research on the core competitiveness of the domestic and foreign enterprises and the core competitiveness of commercial banks, the concept, the connotation and the characteristics of the core competitiveness of the bank outlets are analyzed and studied, and the key factors affecting the core competitiveness of the bank outlets are found out, and the core competitiveness is clearly established. The problems in the process are set up; second, through the combination of theory and practice, the constraints and influencing factors in the construction process of core competitiveness are found through the analysis of the current situation of ABC bank network. Third, on the basis of the above two steps, based on the construction requirements of the ABC bank network, the construction strategy of core competitiveness and the maneuverability are put forward. Security measures.
【学位授予单位】：山东理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F271;F832.3

【参考文献】