建设银行阜新分行企业文化研究
发布时间：2018-07-16 11:39
【摘要】：企业文化是商业银行核心竞争力的重要组成部分,是决定商业银行能否在激烈的市场竞争中保持市场份额、取得竞争优势的关键因素。论文全面梳理了商业银行企业文化理论,研究了商业银行加强企业文化建设的必要性,分析了建行阜新分行企业文化建设的现状,总结了其存在的企业文化建设片面追求短期利益、员工对文化建设的参与水平不高、没有全面落实人本管理理念、创新性不强、文化设施落后、文化活动贫乏等问题,深入探究了导致这些问题出现的原因：对企业文化的认识存在误区、管理与保障机制不健全、缺乏相关人才、市场竞争加剧、传统国企决策体制的影响等。针对以上存在的问题和原因,提出了要正确理解企业文化理论,统筹规划文化建设,发挥员工在文化建设中的主体作用,在制度文化中全面落实人本管理理念,构建企业文化建设的管理与保障机制,加强企业文化创新,培育企业文化建设的专门人才,推进文化设施建设,丰富员工文化生活等具体措施,以期推动建行阜新分行的企业文化发展,提升其核心竞争力。通过研究得出了发挥各级领导的主导作用是企业文化建设的关键；构建企业文化管理与运行的长效机制是企业文化建设的有力支撑；加强企业文化创新是企业文化建设的重点内容的结论。
[Abstract]:Enterprise culture is an important part of the core competitiveness of commercial banks. It is the key factor to determine whether commercial banks can maintain market share in the fierce market competition and obtain competitive advantages. The paper has combed the business culture theory of commercial banks and studied the necessity of strengthening the construction of business culture in commercial banks, and analyzed the Construction Bank. The present situation of the cultural construction in the new branch of the new branch has been summed up in this paper, the reasons for the emergence of these problems, such as the short term interests of the enterprise culture construction, the low level of employees' participation in cultural construction, the lack of full implementation of the concept of humanistic management, the lack of innovation, the backward cultural facilities and the poor cultural activities, are summarized. In view of the misunderstanding of the enterprise culture, the imperfect management and guarantee mechanism, the lack of relevant personnel, the intensification of the market competition, the influence of the decision-making system of the traditional state-owned enterprises, and so on. In view of the problems and reasons above, the author proposes to understand the theory of enterprise culture correctly, to plan the construction of culture as a whole, to play the main role of the staff in the cultural construction, and to make a full use of the system. In the degree culture, we should fully implement the concept of humanistic management, construct the management and guarantee mechanism of the enterprise culture construction, strengthen the innovation of the enterprise culture, cultivate the special talents of the enterprise culture construction, promote the construction of cultural facilities, enrich the cultural life of the staff and so on, in order to promote the development of the enterprise culture of the Fuxin branch of China Construction Bank and enhance its core competitiveness. Through the study, it is concluded that playing the leading role of leaders at all levels is the key to the construction of enterprise culture, and the long effect mechanism of building the management and operation of enterprise culture is the strong support for the construction of enterprise culture, and the conclusion of strengthening the innovation of enterprise culture is the key content of the enterprise culture construction.
【学位授予单位】：辽宁工程技术大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F270;F832.33
本文编号：2126272
[Abstract]:Enterprise culture is an important part of the core competitiveness of commercial banks. It is the key factor to determine whether commercial banks can maintain market share in the fierce market competition and obtain competitive advantages. The paper has combed the business culture theory of commercial banks and studied the necessity of strengthening the construction of business culture in commercial banks, and analyzed the Construction Bank. The present situation of the cultural construction in the new branch of the new branch has been summed up in this paper, the reasons for the emergence of these problems, such as the short term interests of the enterprise culture construction, the low level of employees' participation in cultural construction, the lack of full implementation of the concept of humanistic management, the lack of innovation, the backward cultural facilities and the poor cultural activities, are summarized. In view of the misunderstanding of the enterprise culture, the imperfect management and guarantee mechanism, the lack of relevant personnel, the intensification of the market competition, the influence of the decision-making system of the traditional state-owned enterprises, and so on. In view of the problems and reasons above, the author proposes to understand the theory of enterprise culture correctly, to plan the construction of culture as a whole, to play the main role of the staff in the cultural construction, and to make a full use of the system. In the degree culture, we should fully implement the concept of humanistic management, construct the management and guarantee mechanism of the enterprise culture construction, strengthen the innovation of the enterprise culture, cultivate the special talents of the enterprise culture construction, promote the construction of cultural facilities, enrich the cultural life of the staff and so on, in order to promote the development of the enterprise culture of the Fuxin branch of China Construction Bank and enhance its core competitiveness. Through the study, it is concluded that playing the leading role of leaders at all levels is the key to the construction of enterprise culture, and the long effect mechanism of building the management and operation of enterprise culture is the strong support for the construction of enterprise culture, and the conclusion of strengthening the innovation of enterprise culture is the key content of the enterprise culture construction.
【学位授予单位】：辽宁工程技术大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F270;F832.33
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