对银行业竞争情报系统建立的调研分析

发布时间：2018-11-14 15:05

【摘要】：随着银行业的高速发展,竞争程度愈演愈烈,竞争情报系统的建设也就变得尤为重要,一家银行是否建立了竞争情报系统,竞争情报工作开展到了什么程度,都会影响着银行发展的前景,甚至是决定一家银行的命运。文章对竞争情报及竞争情报系统的概念进行了解读,使读者对竞争情报有一定程度的认知,对国内外竞争情报的研究状况剖析和统计,看到了国内银行业详细银行的竞争情报探求剖析的空白点。再从竞争情报的作用、特点这些较浅层次的认知到关联银行业的,如竞争情报系统对银行业的支撑作用。由浅入深的引领读者了解竞争情报系统在银行业的建设情况。本文用问卷调查法对中国工商银行、中国农村信用合作社、中国农业发展银行、龙江银行的竞争情报系统建立情况进行了调查。针对银行业竞争情报系统设计调查问卷,同时为了细化不同岗位、不同位置的银行从业人员对银行竞争情报系统的认知,调研问卷采用分层发放的形式,对银行的决策管理层、重要职能部门管理人员和基层工作职员分别进行进行了一系列关于银行建设竞争情报系统建立情况的问答,旨在了解不同性质银行的竞争情报系统建设情况是否具有差异性,根据差异性对具体差异方面以查阅文献、实地走访的形式探究形成差异等问题的原因,深层次剖析问题现状及成因,对国内银行业竞争情报系统建立中的问题达到一定的掌握程度,然后依据竞争情报体系建造的原则对疑问进行了处理对策设计及探求。从银行对竞争情报体系建立的重视性开端,对人才培养、对竞争情报体系建立的体系运筹等对策计划,希望可以对银行业竞争情报体系的建立能够起到某种程度上的对比学习效果。
[Abstract]:With the rapid development of the banking industry and the intensified competition, the construction of the competitive intelligence system has become particularly important. Whether a bank has established a competitive intelligence system, and to what extent the competitive intelligence work has been carried out, Will affect the prospects for the development of banks, and even determine the fate of a bank. This paper interprets the concept of competitive intelligence and competitive intelligence system, which makes readers have a certain degree of cognition to competitive intelligence, and analyzes and statistics the research status of competitive intelligence at home and abroad. See the domestic banking industry detailed competitive intelligence analysis of the blank spot. From the role of competitive intelligence, the characteristics of these shallow cognition to the related banking industry, such as competitive intelligence system to support the banking sector. From the shallow to the depth of the reader to understand the competitive intelligence system in the banking sector. This paper investigates the establishment of competitive intelligence system in Industrial and Commercial Bank of China, Rural Credit Cooperative of China, Agricultural Development Bank of China and Longjiang Bank. The questionnaire is designed for the banking competitive intelligence system. In order to refine the cognition of the bank employees in different positions and positions, the questionnaire adopts the form of layered distribution to the decision-making management of the bank. Managers of important functional departments and staff at the grass-roots level conducted a series of questions and answers on the establishment of competitive intelligence systems in the construction of banks, in order to understand whether there are differences in the construction of competitive intelligence systems among banks of different nature. According to the difference of the specific differences in the form of literature, field visits to explore the formation of differences and other problems, in-depth analysis of the current situation and causes of the problem, The problems in the establishment of domestic banking competitive intelligence system have reached a certain degree of mastery, and then according to the principles of the construction of competitive intelligence system, the countermeasures to deal with the question are designed and explored. Starting with the importance that banks attach to the establishment of competitive intelligence systems, the training of talents, the operational planning of competitive intelligence systems, and so on, I hope it can play a certain degree of comparative learning effect on the establishment of banking competitive intelligence system.
【学位授予单位】：黑龙江大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F832.3;G350

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