PF银行客户经理绩效考核机制的优化研究

发布时间：2019-01-28 22:04

【摘要】：国际金融体系的变革对商业银行的发展环境产生了长远的影响,市场经济环境的变化加剧了金融行业的持续竞争。面对以客户需求为中心的金融服务发展趋势,促使各大商业银行提供多样性的金融服务和金融产品,加速了各大商业银行的不断创新,以提高商业银行的核心竞争力。为支持商业银行的经营转变和模式创新,如何建立优化一个科学高效的绩效考核机制,实现商业银行中肩负市场营销重任的客户经理群体的员工个人价值,不断提高商业银行的收益,最终实现商业银行的可持续发展和形成特有的核心竞争力,成为了国内各个商业银行关注的重点。本文以PF银行的客户经理绩效考核机制为研究对象。首先,本文分析绩效考核机制的基本原则和基本方法,结合绩效激励的理论知识和商业银行管理创新的要求,对PF银行客户经理绩效考核机制的现状进行分析研究,联系PF银行业务发展的战略目标和支行绩效奖励的考评指标,分析汇总现行客户经理绩效考核机制的考核方法和考核框架,归纳了客户经理绩效考核的基本概况。其次,基于客户经理考核现状的分析,通过调查问卷的形式找出客户经理绩效考核机制存在的主要问题,对存在的问题进行了分类汇总,剖析了客户经理考核机制问题的原因和优化的必要性。最后,针对PF银行客户经理绩效考核机制存在的问题提供了可实施的优化改进的建议,总结对比支行客户经理绩效考核机制优化改进后的效果。为发展PF银行的业务经营活动和人力资源管理模式的创新提供了有效帮助,对商业银行优化现有客户经理绩效考核机制和实现绩效考核的管理转型具有一定的借鉴价值。
[Abstract]:The change of the international financial system has had a long-term impact on the development environment of commercial banks, and the change of the market economy environment has intensified the sustained competition of the financial industry. In the face of the development trend of financial services centered on customer demand, various commercial banks are urged to provide diversified financial services and financial products, which accelerates the continuous innovation of major commercial banks in order to improve the core competitiveness of commercial banks. In order to support the business transformation and mode innovation of commercial banks, how to establish and optimize a scientific and efficient performance appraisal mechanism to realize the personal value of the customers' managers who shoulder the heavy responsibility of marketing in commercial banks. Increasing the profit of commercial banks and realizing the sustainable development of commercial banks and forming special core competitiveness have become the focus of attention of all commercial banks in China. This paper takes PF bank's customer manager performance appraisal mechanism as the research object. First of all, this paper analyzes the basic principles and methods of performance appraisal mechanism, combined with the theoretical knowledge of performance incentive and the requirements of commercial bank management innovation, analyzes and studies the current situation of customer manager performance appraisal mechanism of PF bank. According to the strategic goal of the development of PF bank business and the evaluation index of the performance reward of the branch bank, this paper analyzes the assessment methods and the appraisal framework of the current performance appraisal mechanism of the customer manager, and summarizes the basic situation of the performance appraisal of the customer manager. Secondly, based on the analysis of the current situation of the customer manager assessment, the main problems of the performance appraisal mechanism of the customer manager are found out by the form of questionnaire, and the existing problems are classified and summarized. This paper analyzes the reasons for the problem of the examination mechanism of the customer manager and the necessity of optimizing it. Finally, aiming at the problems existing in the performance appraisal mechanism of customer manager in PF bank, the paper provides some suggestions to optimize and improve the performance appraisal mechanism of customer manager in PF bank, and summarizes and compares the effect after optimizing and improving the performance appraisal mechanism of customer manager in branch bank. It provides effective help for the development of PF bank's business activities and the innovation of human resource management mode, and has certain reference value for commercial banks to optimize the existing customer manager performance appraisal mechanism and realize the management transformation of performance appraisal.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F832.33;F272.92

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