A产权交易集团有限公司发展战略研究

发布时间：2019-02-16 00:40

【摘要】：产权交易市场经历了初创、发展、清理、规范的发展历程,逐渐由单一的国有产权向各种要素市场过渡。党的十八大以后,市场的决定性作用再次强化,同时全面深化国有企业改革大潮再次来袭,这对于正在承担广东省统一的要素市场建设的A产权交易集团孕育着巨大机遇与挑战,因此,研究A产权交易集团的发展战略具有极其紧迫性和重要的实践意义。本文首先查阅了目前产权交易行业的创新与发展趋势、产权交易机构在十八大中的重要作用以及各地产权交易机构的发展战略的相关文献。在文献研究基础上,一方面从A产权交易集团的外部环境分析入手,运用PEST分析法分析了其面临的一般环境,运用波特五力模型分析了A产权交易集团现有竞争者、潜在进入者的威胁、替代者的威胁、对转让方的议价能力、对受让方的议价能力等竞争环境,同时分析了其面临的市场环境、行业环境,在此分析基础上识别了外部环境给其发展带来的机会和威胁;另一方面,本文从企业内部资源、企业能力、核心专长等内部环境角度总结出集团存在的内部优势和劣势。而后,在内外部环境分析结论基础上进行了SWOT模型分析,最终提出了集团的战略宗旨和定位、战略目标,并提出战略实施步骤和保障措施的建议,系统地对A产权交易集团的战略发展提出了具有参考性的指导建议。通过研究,本文提出了A产权交易集团的战略意图为“成为拥有全球影响力品牌的综合交易和交易服务集团公司,成为立足珠三角、覆盖华南、辐射全国、面向世界的基础性、权益性、区域性资本市场”;提出了战略宗旨为“整合全省各类交易场所资源,构建具有现代治理结构的大型综合交易和综合交易服务集团公司,对被投资的成员交易所、成员交易服务公司及其他成员机构实施有效的监管,确保国有资产安全、高效运营并实现保值增值,建设广东省统一的要素市场和区域性资本市场,推进广东省金融强省的建设步伐”;最终得出在公司战略层面选择相关多元化战略、在业务层面选择一体化战略和差异化战略的结论。希望对于新成立的A产权交易集团具有一定指导意义,对于新形势下我省要素交易市场的建设以及产权交易行业未来集团化发展具有一定参考意义。
[Abstract]:The property right transaction market has experienced the process of starting up, developing, cleaning up and standardizing, and gradually changing from a single state-owned property right to a variety of factor markets. After the 18th National Congress of the Party, the decisive role of the market was once again strengthened, and at the same time the tide of comprehensive deepening of the reform of state-owned enterprises came again. This is a great opportunity and challenge for the A property right trading group, which is undertaking the construction of the unified factor market in Guangdong Province. Therefore, it is of great urgency and important practical significance to study the development strategy of the A property right trading group. This paper first refers to the innovation and development trend of the property right trading industry, the important role of property rights trading institutions in the 18th National Congress of the Communist Party of China, and the relevant documents on the development strategy of property rights trading institutions. On the basis of literature research, on the one hand, starting with the analysis of external environment of A property right trading group, using PEST analysis method to analyze the general environment it faces, and using Porter's five-force model to analyze the existing competitors of A property right trading group. The threats of potential entrants, the threats of substitutes, the bargaining power of the transferor, the bargaining power of the transferee, and the market environment, the industry environment, etc. On the basis of this analysis, the opportunities and threats brought by the external environment to its development are identified. On the other hand, this paper summarizes the internal advantages and disadvantages of the group from the internal environment such as internal resources, enterprise capabilities, core expertise and so on. Then, on the basis of the conclusion of internal and external environment analysis, SWOT model analysis is carried out, and finally, the strategic purpose and positioning, strategic objectives, and suggestions of strategic implementation steps and safeguard measures are put forward. This paper systematically gives some guidance and suggestions for the strategic development of A property right trading group. Through the research, this paper puts forward the strategic intention of A property right trading group: "to become a comprehensive trading and trading service group company with global influence brand, to become a foundation based on the Pearl River Delta, covering South China, radiating the whole country, and facing the world," Equity, regional capital markets; The strategic aim is to integrate all kinds of trading site resources in the province, to construct a large comprehensive transaction and comprehensive trading service group company with modern governance structure, and to deal with the member exchanges that have been invested. Member trading service companies and other member institutions shall exercise effective supervision to ensure the safety of state-owned assets, operate efficiently and maintain and increase their value, and build a unified factor market and regional capital market in Guangdong Province. To promote the construction of a strong financial province in Guangdong Province "; Finally, the conclusion of choosing the related diversification strategy at the corporate strategic level and the integration strategy and the differentiation strategy at the business level is reached. It is hoped that it will have certain guiding significance for the newly established A property right trading group, and will have certain reference significance for the construction of the factor trading market in our province under the new situation and for the future development of the property rights trading industry.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F832.39;F272

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