贺州正菱大酒店发展战略研究

发布时间：2018-01-04 11:24

本文关键词：贺州正菱大酒店发展战略研究　出处：《广西大学》2017年硕士论文　论文类型：学位论文

【摘要】：酒店是一个集餐饮、居住、娱乐、购物于一体的综合性的比较特殊的服务行业。2015年对于酒店业来说将是挑战和机遇并存的一年。一方面,国外游客对中国的热情日益高涨以及中国旅游市场的快速发展,带动了近年来中国酒店业的迅猛增长。另一方面,中国经济宏观环境不容乐观,特别是国八条规定更是遏制了一部分公款消费,中国高端酒店产业经历阵痛,跨国大型酒店进驻中国分割市场,国内酒店行业本身发展规模偏小,服务同质化现象严重,酒店行业经历转型,出现新常态轮廓但尚未成型。酒店业发展机遇与挑战共存。面对经济环境的错综复杂,当前环境下,酒店应选择何种战略进行发展,是很多酒店亟需解决的问题。贺州正菱大酒店地理位置优越,环境优雅,集住宿、餐饮、娱乐和商务服务于一体,拥有贺州市目前规模最大的用餐场所,是由深圳新都(香港)国际酒店管理有限公司按国际标准全权经营管理的高星级商务酒店。本文在借鉴和学习前人关于酒店行业发展战略和战略转型的相关研究成果基础上,采用发展战略理论对贺州正菱大酒店的战略转型发展道路进行指导,在深入研究贺州正菱大酒店实际发展情况和现行战略管理基础上,对如何构建贺州正菱大酒店科学有效的发展战略体系进行研究。本文对贺州正菱大酒店的发展战略进行研究,在明确酒店发展战略目标基础上,对贺州正菱大酒店的发展战略体系进行构建,不仅有利于提升贺州正菱大酒店的市场竞争力,通过对战略意义和价值的把握,维持其竞争优势。同时,本研究在对贺州正菱大酒店战略发展规划进行制定和执行之外,也为同类型酒店的发展战略提供积极的借鉴意义。
[Abstract]:The hotel is a set catering, entertainment, residential, comprehensive shopping in one of the special service industry.2015 years for the hotel industry will be the challenges and opportunities of the year. On the one hand, the enthusiasm of foreign tourists Chinese rising and rapid development of China tourism market, driven by the rapid growth of Chinese Hotel the industry in recent years. On the other hand, Chinese macro economic environment is not optimistic, especially the provisions of Article Eight is part of the country to curb public consumption, Chinese high-end hotel industry experience pain, multinational hotel in China segmentation market, the domestic hotel industry development scale is small, the service homogenization phenomenon is serious, the hotel industry after transformation, the emergence of new normal contour but has not yet formed. The hotel industry development opportunities and challenges coexist. In the face of perplexing the economic environment, the current environment, the hotel should choose what kind of strategy The development of hotel is a lot of problems to be solved urgently. Hezhou turbot hotel location, elegant environment, accommodation, catering, entertainment and business services in one, Hezhou city has the largest dining establishments, is from Shenzhen Xindu (Hongkong) International Hotel Management Co., Ltd. in accordance with international standards of management right high star Traders Hotel. Based on the reference and learning based on the transformation of the hotel industry development strategy and strategy on the related research achievements, the theory of the development strategy of transformation for Hezhou turbot hotel strategic development path guidance, in-depth study of Hezhou turbot hotel development and the strategic management on the basis of research on how to construct Hezhou turbot Hotel scientific and effective development strategy. This paper studied the development strategy of Hezhou turbot Hotel, in clear hotel development Based on the strategic target, the system of development strategy of Hezhou turbot hotel building, not only conducive to the promotion of Hezhou turbot hotel market competitiveness, through the strategic significance and value to grasp, to maintain its competitive advantage. At the same time, the research on Hezhou turbot big wine shop for the formulation and implementation of strategic development planning besides, also provide positive reference for the development strategy of the same type of hotel.

【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F719.2;F272

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