龙岩木制品企业出口竞争力研究

发布时间：2018-01-08 00:28

本文关键词：龙岩木制品企业出口竞争力研究　出处：《福建农林大学》2015年硕士论文　论文类型：学位论文

【摘要】：近年来,龙岩木制品出口大幅增长：2011-2014年,出口货值年均同比增长33.79%。本文期望更加准确地判断龙岩木制品企业出口竞争力,并分析相关问题,提出提升建议,希望对龙岩相关企业、相关部门有所帮助,对其他地区、农林企业出口竞争力研究有所借鉴。本文吸收“环境论”、“资源基础论”、能力学说和比较学等理论精华,在实地访谈、问卷调研的基础上,运用表格调查法、数据分析法、层次分析法、专家分析法等,从实用主义视角研究龙岩木制品企业出口竞争力。首先,分析近年来出口情况,全面、直观地了解龙岩木制品企业出口竞争力情况,并确定了基础因素、环境因素、市场因素、突发因素等4大影响因素；其次,运用层次分析法、专家分析法等将各影响因素转化为4个二级指标、15个三级指标,通过判断矩阵、评价集等运算,判断龙岩木制品企业出口竞争力属于“一般偏好”；再次,分析了影响木制品企业出口竞争力的主要因素,探讨龙岩木制品企业出口竞争力提升存在的问题；最后,针对上述问题,提出提升对策。期望为龙岩木制品出口行业能够加快转型升级、科学发展提供参考。
[Abstract]:In recent years, Longyan wood products export growth: 2011-2014 years, average annual exports year-on-year growth of 33.79%. this paper expects more accurate judgment of the export competitiveness of Longyan wood products enterprises, and analyses the related problems and puts forward some suggestions on the improvement, I hope to Longyan related enterprises, relevant departments to help in other areas, from the research on the export competitiveness of agricultural enterprises. This paper absorbs environmental theory, resource based theory, competence theory and comparative theory in essence, field interviews, survey questionnaire based on the form using survey method, data analysis method, AHP, expert analysis, from the perspective of pragmatism Longyan wood products export competitiveness of enterprises. First of all, in recent years, the export situation analysis, comprehensive, intuitive understanding of the export competitiveness of Longyan wood products enterprises, and to determine the basic factors, environmental factors, market factors, burst 4 major factors influence; secondly, using AHP, expert analysis and other factors into 4 level two indexes, 15 level three indexes, through the judgment matrix, the evaluation set operations, determine the export competitiveness of Longyan wood products enterprises belong to the "general preference"; thirdly, analyzed the main factors effect of wood products export competitiveness of enterprises, on the export competitiveness of Longyan wood products enterprises to enhance the existing problems; finally, aiming at the above problems, put forward countermeasures to improve. Expectations for Longyan wood products export industry to accelerate the transformation and upgrading, to provide the reference of scientific development.

【学位授予单位】：福建农林大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F279.2;F752.62

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