基于双因素理论的大围山国家森林公园游客住宿偏好与满意度研究

发布时间：2018-01-09 21:56

本文关键词：基于双因素理论的大围山国家森林公园游客住宿偏好与满意度研究　出处：《中南林业科技大学》2017年硕士论文　论文类型：学位论文

【摘要】：在我国旅游业快速发展的推动下,森林游憩产业正在以前所未有的速度发展,成为越来越多的人关注的焦点。目前国内外学者对消费大众旅游产品的游客的消费心理、动机和行为等方面有较多论述,然而对于森林游憩住宿产品的消费中,影响游客住宿满意因素和如何提高游客住宿满意度等方面的研究并不多见。旅游业的快速发展和高重视程度为森林游憩的发展提供了众多机会,但整体来说,我国的森林游憩产业发展目前还处在起步阶段,且住宿作为森林游憩的一个重要环节,如何在森林游憩环境下提高游客的住宿满意度,进而获得游客的忠诚,关系到整个森林游憩产业的发展。因此,为促进森林游憩产业的可持续发展,十分有必要开展对于游客住宿偏好与满意度的研究。本文以大围山国家森林公园为研究对象,从分析影响游客消费森林游憩住宿产品的满意度因素入手,依据相关文献和实地调研结果,分析我国森林游憩住宿产品、设施和大围山国家森林公园的现状以及存在的问题。在此基础上构建基于森林游憩住宿消费的游客满意度模型和评价指标体系,完成调查问卷的设计和发放,并通过所收集问卷的数据进行统计,在双因素理论基础上采用SPSS20.0软件进行实证分析,得出大围山国家森林公园游客住宿偏好与满意度的相关结论。最后根据相关结论,提出建议和对策,及时发现和消除游客不满的因素,使景区根据游客需求及时调整其经营目标,完善相关住宿设施和产品,以稳定和提升游客的满意水平,从而提高森林游憩产业竞争力,促进旅游业的可持续发展。
[Abstract]:With the rapid development of tourism in China, the forest recreation industry is developing at an unprecedented speed. At present, scholars at home and abroad on the consumption of mass tourism products of tourists' consumer psychology, motivation and behavior have been discussed more and more, but for forest recreation accommodation products consumption. There are few studies on factors affecting tourist accommodation satisfaction and how to improve tourist accommodation satisfaction. The rapid development of tourism and the high level of attention provide many opportunities for the development of forest recreation, but on the whole. At present, the development of forest recreation industry in China is still in its infancy. As an important link of forest recreation, how to improve the satisfaction of the tourists in the forest recreation environment, and then obtain the loyalty of the tourists. Therefore, in order to promote the sustainable development of forest recreation industry. It is very necessary to carry out the research on tourist accommodation preference and satisfaction. This paper takes Daweishan National Forest Park as the research object, starting with the analysis of the factors affecting the satisfaction of tourists consuming forest recreation accommodation products. According to the relevant literature and field research results, the forest recreation accommodation products in China were analyzed. The present situation and problems of the facilities and the National Forest Park of Dawei Mountain. On this basis, the paper constructs the tourist satisfaction model and evaluation index system based on the consumption of forest recreation accommodation, and completes the design and distribution of the questionnaire. And through the data collected by the questionnaire for statistical analysis, on the basis of two-factor theory using SPSS20.0 software for empirical analysis. Finally, according to the relevant conclusions, put forward suggestions and countermeasures to timely discover and eliminate the factors of tourist dissatisfaction. According to the needs of tourists, the scenic spots can adjust their business objectives in time, improve the related accommodation facilities and products, so as to stabilize and enhance the level of satisfaction of tourists, and thus improve the competitiveness of forest recreation industry. To promote the sustainable development of tourism.
【学位授予单位】：中南林业科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7;F719.2

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