福建省供销社系统发展农村电子商务的对策研究

发布时间：2018-01-10 20:30

本文关键词：福建省供销社系统发展农村电子商务的对策研究　出处：《福建农林大学》2015年硕士论文　论文类型：学位论文

【摘要】：当前,研究电子商务的专家、学者不少,发表的文献很多,研究成果颇丰,指导并有力地推动着我国电子商务发展。相对而言,对农村电子商务的研究较少,而把供销社与发展农村电子商务结合起来,进行观察、研究进而指导供销社发展农村电子商务的则更少。供销社是个亦商亦农的行业,既是农村商品流通的主渠道,又与广大农民有着千丝万缕的关系,是发展农村经济不可忽视的重要力量。在导师的指引下,本研究通过观察、分析国内外农村电子商务发展模式,研究国内农村电子商务案例,认识供销社在发展农业生产、助农增收、繁荣农村经济和城乡市场等方面发挥的重要作用,剖析福建省供销社发展农村电子商务存在的问题,在此基础上,提出福建省供销社系统发展农村电子商务的对策,目的是期望能给刚刚起步的福建省供销社农村电子商务发展提供有益的启迪和指导,提高福建省供销社农村商品流通网络的信息化水平,更好地为“三农”服务,这对于加快其自身发展、增加农民收入、贯彻落实习近平总书记关于深化供销社改革,发挥其独特优势和重要作用,加快建成适应社会主义市场经济需要、适应城乡发展一体化需要、适应中国特色农业现代化需要的组织体系和服务机制,努力成为服务农民生产生活的生力军和综合平台,谱写发展农业、富裕农民、繁荣城乡的新篇章,为全面建成小康社会、实现中华民族伟大复兴的中国梦作出新的更大贡献的指示具有重要的现实意义和深远的政治意义。
[Abstract]:At present, there are many experts, scholars, published many documents, research results, guide and promote the development of e-commerce in China. Relatively speaking, the research on rural e-commerce is less. The combination of supply and marketing with the development of rural e-commerce, observation, research, and guide the development of rural e-commerce is even less. Supply and marketing is also a farming industry. Not only is the main channel of rural commodity circulation, but also with the vast number of farmers have inextricably relations, is the development of rural economy can not be ignored an important force. Under the guidance of mentors, this study through observation. This paper analyzes the development mode of rural electronic commerce at home and abroad, studies the case of domestic rural e-commerce, and recognizes the important role played by supply and marketing cooperatives in developing agricultural production, helping agriculture to increase income, prospering rural economy and urban and rural markets, and so on. On the basis of analyzing the problems existing in the development of rural electronic commerce in Fujian supply and marketing cooperatives, the countermeasures for developing rural electronic commerce in Fujian province are put forward. The purpose is to hope to provide useful enlightenment and guidance for the rural e-commerce development of Fujian supply and marketing cooperatives, and to improve the informatization level of the rural commodity circulation network of Fujian supply and marketing cooperatives. Better serve the "three rural areas", which will speed up their own development, increase farmers' income, implement General Secretary Xi Jinping's reform of supply and marketing cooperatives, and give play to its unique advantages and important role. We will accelerate the establishment of an organizational system and a service mechanism to meet the needs of the socialist market economy, the integration of urban and rural development, and the modernization of agriculture with Chinese characteristics. Strive to become a new force and comprehensive platform to serve farmers' production and life, write a new chapter of developing agriculture, rich farmers, prosperity of urban and rural areas, in order to build a well-off society in an all-round way. The indication of realizing the great rejuvenation of the Chinese nation and making new and greater contributions has important practical significance and far-reaching political significance.
【学位授予单位】：福建农林大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F721.2;F724.6

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