当代大学生网络消费异化现象研究

发布时间：2018-01-14 08:31

本文关键词：当代大学生网络消费异化现象研究　出处：《太原科技大学》2017年硕士论文　论文类型：学位论文

更多相关文章： 消费异化 网络消费 大学生 消费观

【摘要】：20世纪50、60年代后,由于科学发现、技术创新和产业革命的影响,西方资本主义社会加速发展,生产过程的消费环节成为了资本增值的核心,制造新的消费欲望和消费群体成为市场扩张最重要的任务,西方马克思主义者从批判消费异化开始,扩大到对整个消费社会的批判,揭示了私有制条件下人通过占有对象来实现自我价值追求的消费活动本质上是一种被异己力量奴役的过程。改革开放30年,中国生产力发展水平极速提高,尤其是2003年涌现的网络消费潮,满足了人们的各种需求,中国正在由生产社会发展到消费社会。网络消费环境忽视人的精神需求和长远发展,在网络消费中人们热衷于物欲满足和感官享受,个人的价值取向逐渐偏离了信仰、理想和道德修养等精神追求,人成为实现消费的工具,失去了人作为人的价值。借鉴西方学者对消费异化的批判研究,以当代大学生网络消费为切入点去分析当代大学生消费异化现象显露的价值感知错位和网络消费的金融风险等问题,通过家庭加强对大学生进行理财能力和消费观教育,高校建设高品位的大学生消费文化环境和氛围,电商产业自我营造健康环保的消费环境,政府在科技、文化、制度、理论等方面建立先进文明形态来化解网络消费异化引发的社会问题。让大学生对自身和社会消费现状有清醒的认识,树立大学生生态文明追求的新风,提高个人的道德素质,为理想信念艰苦奋斗,成为勤奋节俭等优秀文化的继承和创新者而不是西方消费主义文化下的跟风者。
[Abstract]:In 20th century, after the 1950s and 1960s, due to the scientific discovery, technological innovation and industrial revolution, the western capitalist society accelerated its development, and the consumption of the production process became the core of capital appreciation. The creation of new consumer desire and consumer groups has become the most important task of market expansion. Western Marxists began to criticize the alienation of consumption to the entire consumer society criticism. This paper reveals that the consumption activity of people to achieve self-value pursuit through possession under the condition of private ownership is essentially a process of being enslaved by dissident forces. After 30 years of reform and opening up, the level of productivity development in China has increased extremely rapidly. Especially in 2003 the Internet consumption tide emerged to meet the needs of people. China is developing from a productive society to a consumer society. The network consumption environment ignores the spiritual needs and long-term development of people. In the network consumption, people are keen on material satisfaction and sensual enjoyment, and personal value orientation deviates gradually from the spiritual pursuit such as belief, ideal and moral accomplishment, and people become the tool to realize consumption. It loses the value of human being and draws lessons from the western scholars' critical research on consumption alienation. With the contemporary college students' network consumption as the breakthrough point to analyze the contemporary university students' consumption alienation phenomenon revealed the value perception dislocation and the network consumption financial risk and so on. Through the family to strengthen the university student to carry on the financial management ability and the consumption view education, the university constructs the high grade university student consumption culture environment and the atmosphere, the electronic commerce industry self-creates the healthy environmental protection consumption environment, the government is in the science and technology. Cultural, institutional, theoretical and other aspects of the establishment of an advanced form of civilization to resolve network consumption alienation caused by social problems, so that college students have a clear understanding of their own and the status of social consumption. To set up the new trend of college students' ecological civilization, to improve their moral quality, to work hard for their ideals and beliefs, and to become the inheritors and innovators of excellent culture, such as diligence and frugality, rather than those who follow the trend under the western consumerism culture.
【学位授予单位】：太原科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6;F126.1

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