北方公司农资电商项目投资机会选择研究

发布时间：2018-01-15 22:34

本文关键词：北方公司农资电商项目投资机会选择研究　出处：《大连理工大学》2015年硕士论文　论文类型：学位论文

【摘要】：随着土地确权及流转政策一系列法律及文件的颁布实施,农资电商迎来了战略机遇,国家层面的互联网+农业的政策利好,各种资本及人才进入农资电商领域。北方公司作为线下建设体验示范农场及综合服务站、线上实现产品购买交易的农业互联网企业,迎来了新的发展机遇,需要对投资机会进行甄别和优选。论文借助投资机会研究、技术经济评价等理论工具,按照市场机会分析、企业机会分析、投资机会综合评价、投资机会确定的研究逻辑,依次展开分析。首先分析了农资行业的市场特点、农资电商市场及消费特点、增长原因及农资电商细分市场的投资机会。其次分析了基于企业核心优势的农资电商企业的电商投资案例。最后分析了电商企业对北方公司投资农资电商项目的启示。其次分析了北方公司的内部资源与能力,包括人力资源分析、技术能力及管理能力分析、资金资源分析,在外部环境和内在能力分析的基础上,运用SWOT分析矩阵,初步确定了北方公司在农资电商市场的投资机会。并对北方公司在“饲草、粮食、经济作物、特种作物”种植区域一体化农资电商的投资机会进行了综合评价分析,得出了饲草、粮食作物种植区域一体化农资电商为北方公司的农资电商项目投资机会。通过“成长性-可行性”分析矩阵,本研究最终确定北方公司选择在以饲草种植区为主,以主要粮食种植区为辅开展一体化农资电商业务。随后对项目建设方案进行了初步的规划与设计,并提出了相应的保障措施。
[Abstract]:With the promulgation and implementation of a series of laws and documents on land ownership and circulation policies, agricultural e-commerce has ushered in a strategic opportunity, and the policy of Internet agriculture at the national level is favorable. All kinds of capital and talents enter the field of agricultural materials e-commerce. As an offline experience demonstration farm and integrated service station, the agricultural Internet enterprises that realize the purchase and transaction of products online, have ushered in a new development opportunity. Investment opportunities need to be identified and selected. The paper uses investment opportunities research, technical and economic evaluation and other theoretical tools, according to market opportunities analysis, enterprise opportunity analysis, investment opportunities comprehensive evaluation. The research logic of investment opportunity is analyzed in turn. Firstly, the market characteristics, market and consumption characteristics of agricultural property industry are analyzed. The reasons for the growth and the investment opportunities of the agribusiness subdivision market are analyzed. Secondly, the case of the agribusiness investment based on the core advantages of the enterprise is analyzed. Secondly, it analyzes the internal resources and capabilities of the Northern Company. Including human resources analysis, technical and management capabilities analysis, financial resources analysis, on the basis of the external environment and internal capacity analysis, the use of SWOT analysis matrix. The investment opportunities of the Northern Company in the agribusiness market were preliminarily identified, and the "forage, grain, cash crops" of the northern company were preliminarily identified. The investment opportunities of regional integration agribusiness for special crops were evaluated and analyzed, and the forage grass was obtained. The regional integrated agribusiness of food crop planting is the investment opportunity of the agribusiness project of the northern company. The analysis matrix of "growth-feasibility" is adopted. This study finally determined that the northern company chose to develop the integrated agricultural materials e-commerce business mainly in forage planting area and supplemented by the main grain growing area. Then the preliminary planning and design of the project construction program were carried out. And put forward the corresponding safeguard measures.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.72;F724.6

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