基于扎根理论的酒店企业文化落地研究

发布时间：2018-01-18 07:34

本文关键词：基于扎根理论的酒店企业文化落地研究　出处：《青岛大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着酒店行业之间的竞争越来越激烈,酒店行业员工满意度低、流失率持续上升、诚信缺失等内部管理问题凸显;政策寒冬后新兴的酒店业态开始盘剥原来的市场;互联网时代的到来使得组织边界更加开放,个人价值凸显,这对酒店的组织效率和个人素质提出了更高的要求;互联网与酒店的融合使得销售实现线上线下的双向互动,酒店的品牌和产品需要不断更新。面对内忧外患,有的酒店立足自身,关注企业文化落地,提升管理效率,最终实现业绩攀升;有的却收效甚微。酒店经营业绩的差距表明企业文化与经营管理息息相关,出现业绩持续走低的原因在于没有从根本上解决对人的管理。强烈反差促使酒店开始关注企业文化落地的问题。文章在梳理企业文化、企业文化落地以及酒店企业文化落地相关文献的基础上,界定了本文关于企业文化和企业文化落地的概念。文章围绕酒店企业文化建设的现状、原因和对策对青岛8个不同酒店的高层管理人员进行了深度访谈,并采用扎根理论的方法进一步对访谈资料进行整理和分析。研究发现,酒店企业文化落地存在企业文化认知不全面、执行力差、认同度低等问题。文章从时代、行业、社会、管理思维、组织管理和员工管理层面分析原因。通过“倒三角”模型解析了促进酒店企业文化落地的机理,指出组织、员工和顾客的动态互动是促进企业文化落地的关键因素,而激励和学习是不可或缺的内在机制。最后,围绕组织、员工、顾客、激励和学习五个方面提出了促进酒店企业文化落地的具体措施。
[Abstract]:With the increasingly fierce competition between the hotel industry, the hotel industry staff satisfaction is low, the wastage rate continues to rise, the lack of integrity and other internal management problems highlight; After the policy winter, the new hotel business began to exploit the original market; With the advent of the Internet era, the organizational boundaries are more open and the personal value is prominent, which puts forward higher requirements for the organizational efficiency and personal quality of the hotel. The integration of Internet and hotel makes sales achieve online and offline two-way interaction, hotel brands and products need to be constantly updated. Faced with internal and external problems, some hotels based on their own, pay attention to corporate culture landing. Improve the efficiency of management, and finally achieve performance climbing; Some of them have little effect. The gap of hotel performance indicates that corporate culture is closely related to management. The reason for the sustained decline in performance is that the management of people has not been fundamentally resolved. The strong contrast has prompted hotels to begin to pay attention to the issue of corporate culture landing. The article is combing corporate culture. Based on the related literature of corporate culture landing and hotel corporate culture landing, this paper defines the concept of corporate culture and corporate culture landing. The article revolves around the present situation of hotel corporate culture construction. The reasons and countermeasures conducted in-depth interviews with senior management of 8 different hotels in Qingdao, and further collated and analyzed the interview data with the method of taking root theory. The hotel enterprise culture falls to the ground has the enterprise culture cognition not to be comprehensive, the execution ability is poor, the identification degree is low and so on. The article from the time, the profession, the society, the management thought. This paper analyzes the reasons of organizational management and employee management. Through the "inverted triangle" model, it analyzes the mechanism of promoting hotel corporate culture landing, and points out the organization. Dynamic interaction between employees and customers is the key factor to promote corporate culture landing, and motivation and learning is an indispensable internal mechanism. Finally, around the organization, employees, customers. Five aspects of motivation and learning to promote the hotel corporate culture landing specific measures.
【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F270;F719.2

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