零售企业竞争优势空间转移能力演进研究

发布时间：2018-01-25 19:53

本文关键词： 零售企业竞争优势空间扩张决策机制实现机制　出处：《新疆财经大学》2015年硕士论文　论文类型：学位论文

【摘要】：我国零售业的发展已进入战略转型期阶段,空间扩张战略是战略转型期的零售企业寻求发展的重要战略。随着零售企业空间扩张活动如火如荼的进行,关于零售企业空间扩张活动的一系列问题引起了社会各界的高度关注,其中关于零售企业盲目实施空间扩张战略致使企业倒闭的问题更是零售界关注的焦点。实施空间扩张战略的零售企业一般都是经营比较成功、处于发展时期的企业,企业本身具有较强的竞争优势。然而由于空间扩张过程中企业内外部环境的动态性、不确定性和风险的存在,零售企业往往无法有效控制空间扩张的进程,导致扩张活动的失败。综合分析该问题不难发现,由于盲目扩张导致零售企业整体竞争优势的丧失是迫使零售企业在利润压力面前不得不选择退出市场的根本原因。由此可见,零售企业实施空间扩张战略时如何保持竞争优势的问题便显得尤为重要。本文的研究主题是零售企业竞争优势空间转移能力演进研究。本文通过分析归纳前人的研究成果和我国零售企业空间扩张的历程发现,零售企业在实施空间扩张战略时存在竞争优势的空间转移与升级问题,并且竞争优势的空间转移和升级贯穿零售企业空间扩张战略实施全过程。研究这一问题是对零售企业在实施空间扩张战略时如何保持竞争优势这一问题的最好解释。由此,本文提出了零售企业竞争优势空间转移能力的概念。本文的研究目的是分析零售企业竞争优势空间转移能力的构成、演进的影响因素和演进的内在机理,探析零售企业空间扩张战略的决策机制和实现机制。通过分析零售企业竞争优势空间转移能力在典型企业中的应用,提出我国零售企业竞争优势空间转移能力的提升路径。本文的研究方法是案例研究法,选取的案例分析企业是苏宁。通过研究本文得出以下结论:零售企业竞争优势空间转移能力的四个理论维度包括感知能力、控制能力、保持能力和创新能力,这四个理论维度是零售企业竞争优势空间转移能力演进阶段的支撑力量,在支撑各个循环阶段的同时共同推动零售企业竞争优势空间转移能力演进循环进程。学习和创新是零售企业竞争优势空间转移能力升级的两大因素。零售企业应从从学习和创新两方面构建了零售企业竞争优势空间转移能力演进的实现机制,以提升空间扩张零售企业整体竞争优势。提出了我国零售企业竞争优势空间转移能力的四个提升路径,分别是重视业态创新、强化基础建设、加强组织学习、构建战略联盟。
[Abstract]:The development of retail industry in our country has entered the stage of strategic transformation. Spatial expansion strategy is an important strategy for retail enterprises in strategic transformation period to seek development. With the development of space expansion activities of retail enterprises are in full swing. A series of problems about the spatial expansion of retail enterprises have aroused great concern from all walks of life. One of the retail enterprises blindly implement space expansion strategy leading to the closure of enterprises is the focus of attention in the retail sector. The implementation of space expansion strategy of retail enterprises are generally relatively successful. Enterprises in the period of development, the enterprise itself has a strong competitive advantage. However, due to the dynamic nature of the internal and external environment, uncertainty and risk in the process of spatial expansion. Retail enterprises often can not effectively control the process of spatial expansion, leading to the failure of expansion activities. Comprehensive analysis of this problem is not difficult to find. The loss of the overall competitive advantage of retail enterprises due to blind expansion is the fundamental reason forcing them to withdraw from the market in the face of profit pressure. The problem of how to maintain competitive advantage in the implementation of spatial expansion strategy for retail enterprises is particularly important. The research topic of this paper is the evolution of spatial transfer ability of retail enterprises' competitive advantage. The research results and the process of space expansion of retail enterprises in China. When implementing the spatial expansion strategy, retail enterprises have the problem of spatial transfer and upgrading of competitive advantage. And the spatial transfer and upgrade of competitive advantage run through the whole process of the implementation of spatial expansion strategy of retail enterprises. It is the best solution to the problem of how to maintain the competitive advantage in the implementation of spatial expansion strategy of retail enterprises. Thus. This paper puts forward the concept of spatial transfer ability of competitive advantage of retail enterprises. The purpose of this paper is to analyze the composition of spatial transfer ability of competitive advantage of retail enterprises, the influencing factors of evolution and the internal mechanism of evolution. This paper analyzes the decision-making mechanism and realization mechanism of retail enterprises' spatial expansion strategy, and analyzes the application of retail enterprises' competitive advantage spatial transfer ability in typical enterprises. This paper puts forward the way to improve the spatial transfer ability of our retail enterprises' competitive advantage. The research method of this paper is the case study method. The selected case study enterprise is SUNING. By studying the following conclusions: the four theoretical dimensions of the spatial transfer ability of competitive advantage of retail enterprises include perception ability, control ability, retention ability and innovation ability. These four theoretical dimensions are the supporting force of the evolution stage of the competitive advantage spatial transfer ability of retail enterprises. At the same time, we should promote the evolution of the competitive advantage spatial transfer ability of retail enterprises. Learning and innovation are the two major factors to upgrade the competitive advantage spatial transfer ability of retail enterprises. From the aspects of learning and innovation, this paper constructs the realization mechanism of the evolution of the spatial transfer ability of retail enterprises' competitive advantage. In order to enhance the overall competitive advantage of the retail enterprises in space expansion, this paper puts forward four ways to enhance the spatial transfer ability of the competitive advantage of the retail enterprises in our country, which are to pay attention to the innovation of the form of business, to strengthen the infrastructure construction and to strengthen the organizational learning. Build a strategic alliance.
【学位授予单位】：新疆财经大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F724.2

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