基于数字足迹的旅新疆游客空间行为模式研究

发布时间：2018-02-03 18:39

本文关键词： 数字足迹新疆旅游空间行为模式节点角色　出处：《青岛大学》2017年硕士论文　论文类型：学位论文

【摘要】：人类业已迈入数字时代,与互联网、通讯网和物联网的交互愈加频繁,在交互的过程中主动或被动的在其间留下大量的被称为数字足迹的痕迹。数字足迹是用户的数字画像,即现实世界行为的映射,数字足迹具有研究者无涉的特点,以数字足迹为数据研究用户行为具有新颖和独特的价值。旅游学界已经对数字足迹的研究进行了尝试,但视角单一,以旅游满意度和感知为主,对其空间性关注不足。文章以在新疆旅游的游客为案例,抓取携程网上1093篇游记为样本,应用社会网络分析和聚类分析法,探究了基于数字足迹的游客的空间行为模式和新疆主要旅游节点的角色类型。研究发现,新疆的客源分布呈波状,以新疆为核心,分别在距新疆2500-3500KM处和4000—4500KM处呈现两个波峰带,在波谷地区出现北京和广东两个波峰点;游客在新疆表现出七种空间行为类别:20天环新游、北疆精华游、南疆L形深度游、喀纳斯深度游、乌鲁木齐深度游、伊犁河谷游和北疆环线游;从新疆内部视角可将其归纳为“环游+单点对点模式”、茎瓣式、串游点对点模式和中心辐射式;从目的地-客源地视角可将其归纳为地区游览模式、直线-辐射式和基营模式;新疆的主要旅游节点具有六种角色类型:全疆综合性节点、区域综合性节点、一级旅游枢纽、二级旅游枢纽、主要节点和次要节点。未来,新疆旅游发展需要在巩固波峰带客源优势的基础上,深挖波谷客源潜力;加强旅游规划、开展全域旅游;强化节点角色功能,完善各节点间的竞合机制。最后文章还提出了一些研究启示,包括旅游规划要转向市场和全域旅游视角,重视区域竞合机制和数字足迹在旅游研究中的应用方向等。
[Abstract]:Mankind has entered the digital age, and the Internet of Internet, communication network and the Internet of things more frequent interaction. In the process of interaction, active or passive left a large number of marks called digital footprints. Digital footprint is the digital portrait of users, that is, the mapping of real world behavior. Digital footprint has the characteristics that researchers are not involved, digital footprint as data to study user behavior has a novel and unique value. Tourism scholars have tried to study digital footprint, but the perspective is single. This paper takes tourists in Xinjiang as a case, grabs 1093 travel notes on Ctrip as a sample, and applies social network analysis and clustering analysis. This paper probes into the spatial behavior pattern of tourists based on digital footprint and the role types of main tourist nodes in Xinjiang. The results show that the distribution of tourists in Xinjiang is wave-shaped, with Xinjiang as the core. There are two peaks at 2500-3500km and 4000-4500KM from Xinjiang, and two peaks from Beijing and Guangdong appear in the valley area. Tourists in Xinjiang show seven kinds of spatial behavior categories: new tour of 20 days, elite tour of northern Xinjiang, L-shaped depth tour of southern Xinjiang, Kanas depth tour, Urumqi depth tour, Yili River valley tour and northern Xinjiang loop tour. From the internal perspective of Xinjiang, it can be classified as "single point-to-point model", "stem valve model", "string point to point model" and "central radiation mode". From the point of view of destination and source land, it can be divided into regional tour mode, straight-radiation mode and base camp model. The main tourism nodes in Xinjiang have six types of roles: the whole Xinjiang comprehensive node, the regional comprehensive node, the primary tourism hub, the secondary tourism hub, the main node and the secondary node. On the basis of consolidating the advantages of the tourist source of the wave peak zone, the tourism development of Xinjiang needs to dig deeply the potential of the tourist source of the wave valley. Strengthen tourism planning and develop tourism in the whole region; Finally, the paper puts forward some research enlightenment, including the tourism planning to turn to the market and the global tourism perspective. Attach importance to the mechanism of regional competition and the application direction of digital footprint in tourism research.
【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7;F713.55

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