基于游客体验的城市商业街区旅游文化辨识研究

发布时间：2018-02-16 11:42

本文关键词： 城市商业街区旅游文化游客体验辨识模型　出处：《山东大学》2017年硕士论文　论文类型：学位论文

【摘要】：城市商业街区是展现城市发达水平的重要窗口,它不仅提供着商业服务,而且由于承载着地域文化,亦成为现代城市旅游非常重要的旅游吸引物,吸引着远道而来的游客。城市商业街区文化的游客体验是城市商业街区建设水平的最直接。反映。如果城市商业街区文化的游客体验与城市商业街区的开发经营设计相吻合,就说明规划建设实现了目标,否则就需要检视问题所在。开展对城市商业街区旅游文化游客体验的辨识研究,不仅可以拓展城市商业街区的理论研究,而且可以帮助城市商业街区寻找设计经营与市场的差距,进而对供给侧进行改善和提升。本文在前人相关研究的基础上,以文化资本理论、文化沉淀理论、旅游体验理论为基础,从时间维度、空间维度、时空叠加维度和文化内容维度,对城市商业街区的旅游文化游客体验建立了辨识模型,提炼出反映时间维度、空间维度和文化维度的常用词词表。通过研究,在时间维度上将城市商业街区旅游文化划分为传统文化和现代文化,在空间维度上将城市商业街区旅游文化划分为本土文化和外来文化,在文化内容维度上将城市商业街区旅游文化划分为物质、制度和精神文化,将时间维度、空间维度和文化内容维度进行叠加,建立立体坐标系,构建了城市商业街区旅游文化游客体验模型。根据各个维度旅游文化的特点,建立了模型词表,包括传统文化词表、现代文化词表、本土文化词表、外来文化词表、物质文化词表、制度文化词表、精神文化词表。按照时空维度,可以将城市商业街区分为9种类型:传统本土型街区、传统外来型街区、现代本土型街区、现代外来型街区、传统空间均衡型、现代空间均衡型、时间均衡本土型、时间均衡外来型、时空均衡型。按照文化内容维度,理论上依据主导文化可以将城市商业街区分为4种类型:物质文化型、制度文化型、精神文化型和文化均衡型。将时间维度、空间维度和文化内容维度三维叠加,可以将城市商业街区分为36种辨识形态。依据辨识模型,建立了立体坐标系,提出了可视化表达的图示,可以将城市商业街区用几何图形的方式展示出来。最后,按照所建立模型,基于游客体验,对锦里和田子坊两个城市商业街区进行旅游文化辨识,发现了城市商业街区设计经营与市场的差距。
[Abstract]:Urban commercial district is an important window to show the level of urban development. It not only provides commercial services, but also becomes a very important tourist attraction for modern urban tourism because of carrying regional culture. The tourist experience of the city commercial district culture is the most direct reflection of the construction level of the city commercial block. If the tourist experience of the city commercial district culture coincides with the development and management design of the city commercial block, It shows that the planning and construction has achieved its goal, otherwise, it is necessary to examine the problem. To carry out the identification study on the tourist experience of tourist culture in urban commercial blocks, not only can the theoretical research of urban commercial blocks be expanded, Moreover, it can help the city commercial district to find out the gap between design and management and market, and then improve and upgrade the supply side. Based on the previous relevant research, this paper uses the theory of cultural capital and the theory of cultural sedimentation. Based on the theory of tourism experience, from the time dimension, space dimension, space-time superposition dimension and cultural content dimension, the paper establishes the identification model of the tourism cultural tourist experience in the city commercial district, and extracts the reflecting time dimension. Through the research, the tourism culture of city commercial block is divided into traditional culture and modern culture. The tourism culture of city commercial block is divided into native culture and foreign culture in space dimension, tourism culture of city commercial block is divided into material, system and spiritual culture in cultural content dimension, and time dimension. The spatial dimension and the cultural content dimension are superimposed, the three-dimensional coordinate system is established, and the tourist experience model of the tourist culture in the city commercial district is constructed. According to the characteristics of the tourism culture in each dimension, the lexicon of the model is established, including the lexicon of the traditional culture. Modern cultural lexicon, native culture lexicon, foreign cultural lexicon, material cultural lexicon, institutional cultural lexicon, spiritual cultural lexicon. According to the dimension of time and space, the city commercial block can be divided into 9 types: traditional local block, Traditional foreign blocks, modern native blocks, modern foreign blocks, traditional space equilibrium, modern space equilibrium, time equilibrium, time equilibrium, time balance, space-time equilibrium, according to the cultural content dimension, the traditional space equilibrium, the modern space equilibrium, the time equilibrium local type, the time equilibrium external type, the time space equilibrium type, according to the cultural content dimension, According to the dominant culture, the commercial blocks can be divided into four types: material culture, institutional culture, spiritual culture and cultural equilibrium. According to the identification model, the three-dimensional coordinate system is established, and the graphic representation of the visual expression is put forward, which can display the city commercial block in a geometric way. Finally, According to the established model, based on the tourist experience, the tourism culture of Jinli and Tianzifang commercial blocks were identified, and the gap between the design and management of the commercial blocks and the market was found.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592;F721

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