冲击与变革:互联网条件下的传统百货业态转型研究

发布时间：2018-02-24 13:12

本文关键词： 百货业冲击转型互联网背景　出处：《上海经济》2016年01期 　论文类型：期刊论文

【摘要】：研究聚焦互联网条件下传统商业面临的冲击与变革,立足于百货业的视角,剖析传统百货业的经营疲态与行业发展走势,认为电子商务争夺实体商业市场催生流通变革、地产主导的商业模式难以为继、大店战略"短板"下的小业态将重新兴起、百货企业的经营边界日趋模糊。在此基础上深入探讨百货业转型升级的三大路径:技术支撑、服务驱动和跨界布局,并就可能存在的问题展开分析,比如,传统经济发展模式下形成的思维定势、租金等成本上涨带来的利润挤压、传统企业在O2O模式或全渠道销售过程中的经营障碍、文化嵌入商业的"类诚品"空间的盈利困难等。最后,针对百货商业企业的主动作为和立足于政府视角的环境营造,提出几点建议。
[Abstract]:This paper focuses on the impact and reform of traditional commerce under the condition of Internet, analyzes the operating fatigue and the trend of development of traditional department store industry from the perspective of department store industry, and thinks that e-commerce competition for real commercial market produces circulation reform. The business model dominated by real estate will not be sustainable, the small business form under the "short board" strategy of big store will rise again, and the management boundary of department store enterprises will be blurred day by day. On this basis, the three major paths for the transformation and upgrading of the department store industry will be discussed in depth: technical support. Service driven and cross-border layout, and an analysis of possible problems, such as the mindset of traditional economic development models, the profit squeeze brought about by rising costs, such as rents, Traditional enterprises in the O2O mode or in the whole channel sales process business obstacles, culture embedded in the business "good quality" space profit difficulties. Finally, the department store business enterprises to take the initiative and based on the government perspective of the environment, Make some suggestions.
【作者单位】：上海社会科学院部门经济研究所;
【分类号】：F721

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