A连锁零售企业的供应商评价与选择研究

发布时间：2018-03-02 13:31

本文选题：连锁零售企业　切入点：供应商　出处：《北京交通大学》2017年硕士论文　论文类型：学位论文

【摘要】：近年来,随着“顾客至上”理念的深入,处于供应链末端并与消费者最近的连锁零售企业对消费需求的掌握越来越准确。区别于传统的供应商主导的零售供应链,连锁零售企业在供应链中的作用与地位越来越重要。同时,随着连锁零售企业的竞争加剧,连锁零售企业为了提高自身的竞争力,就必须要提高整个供应链的竞争力。作为整个零售供应链的起点,供应商的优劣直接影响了整个供应链运营,为了提高整个零售供应链的竞争力,增强连锁零售企业的竞争优势,满足消费者需求,对供应商进行科学合理的评价与选择显得尤为重要。本文首先从相关概念及理论基础入手,界定了连锁零售企业的定义和特点,以及供应商评价的概念,然后分析了连锁零售企业供应商的类别与特点;其次,根据现有的供应商评价方法,结合目前供应商评价的现状及问题,指出了连锁零售企业评价供应商的步骤,并通过合约控制与管理输出控制来对连锁零售企业的供应商进行控制,进而设计了连锁零售企业的评选供应商指标体系,并以A连锁零售企业为例,分析其目前与供应商之间存在的问题,选取合理的评价标准,利用层次分析法研究了其供应商评价与选择的问题;最后,通过建立加强与供应商合作、加强与供应商关系风险的防范、建立共享机制、完善供应商的激励机制及完善信息系统等方式提出了措施建议,为A连锁零售企业选择最佳供应商提供了决策依据。
[Abstract]:In recent years, with the deepening of the concept of "customer first", the retail enterprises at the end of the supply chain and with the nearest chain of consumers have more and more accurate grasp of consumer demand, which is different from the traditional supplier led retail supply chain. Chain retail enterprises play a more and more important role in the supply chain. At the same time, as the competition of chain retail enterprises intensifies, chain retail enterprises in order to improve their competitiveness, As the starting point of the whole retail supply chain, the supplier's advantages and disadvantages directly affect the whole supply chain operation, in order to improve the competitiveness of the whole retail supply chain, It is very important to strengthen the competitive advantage of chain retail enterprises, to meet the needs of consumers, to evaluate and select suppliers scientifically and reasonably. The definition and characteristics of chain retail enterprises and the concept of supplier evaluation are defined, and then the types and characteristics of suppliers in chain retail enterprises are analyzed. Secondly, according to the existing methods of supplier evaluation, Combined with the current status and problems of supplier evaluation, this paper points out the steps of evaluating suppliers in chain retail enterprises, and controls the suppliers of chain retail enterprises through contract control and management output control. Then the index system of supplier selection for chain retail enterprises is designed. Taking A chain retail enterprise as an example, the existing problems between chain retail enterprises and suppliers are analyzed, and the reasonable evaluation criteria are selected. Finally, through the establishment of strengthening cooperation with suppliers, strengthening the risk prevention of relationship with suppliers and establishing a sharing mechanism, the paper studies the evaluation and selection of its suppliers by using the Analytic hierarchy process (AHP). This paper puts forward some suggestions on how to perfect the incentive mechanism and information system of suppliers, which provides a decision basis for A chain retail enterprises to select the best suppliers.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F274;F721

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