文化距离对中国文化创意产品出口的影响

发布时间：2018-03-03 16:33

本文选题：文化创意产品　切入点：文化距离　出处：《首都经济贸易大学》2017年硕士论文　论文类型：学位论文

【摘要】：世界经济格局瞬息万变,各国外贸依存度日渐提高,在寻找国际贸易新出路时,文化创意产业作为知识经济迅速发展的时代背景下,以文化为内涵,创意思维和知识产权为核心,跨界融合多个产业部门的新产物受到世界各国广泛关注。文化创意产品又作为该产业中出口占比最大的一类,集聚高附加值、高技术含量、低能耗、绿色环保、可循环等特点,不断为“新常态”时期中国经济贸易的发展注入活力,为中国经济结构调整,产业优化升级提供新动力。截止2015年,中国文创产品出口额达到1685.07亿美元,年增速13.17%,出口占比达到世界总文创产品的三分之一,其重要性不言而喻。同时,文化距离作为影响文创产品出口的本质因素之一,在新形势新特点下影响作用日益突出。本文以2003-2015年,中国与20个贸易对象国(地区)的文创产品出口数据为样本进行两个层面的讨论分析:第一层面为现状研究,即在梳理整合已有国内外文献的基础上,利用所收集数据对文创产品出口世界市场的贸易规模、商品结构、全球布局和国际竞争力进行详细分析,其中运用MS指数和RCA指数量化数据指标,挖掘出中国文创产品出口过程中存在着商品出口结构和国际贸易布局的不均衡;第二层面为实证研究,从文化距离角度出发,运用引力模型,先后验证总文化维度距离和分文化维度距离(Hofestede文化五维度)对中国文创产品出口的影响,得到总文化距离对文创产品出口有抑制作用,而各分维度文化距离对文创产品出口的作用和影响程度均不相同。除此之外,得到了中国文创产品出口选择时更加倾向与经济环境好、GDP较高、距离较近、语言文化相通的国家(地区)进行贸易往来的结果。通过两个层面的分析总结,本文也就如何平衡中国文创产品出口贸易现状中存在的问题,如何利用文化距离对文创产品出口的影响作用及如何进一步促进中国文创产业蓬勃发展,分别从政策制定、优化格局、打造品牌和拓展产业链四个方面提出对策建议。
[Abstract]:The world economic pattern is changing rapidly and the dependence on foreign trade of various countries is increasing day by day. When looking for a new way out of international trade, the cultural and creative industries, as the background of the rapid development of knowledge economy, take culture as the connotation. Creative thinking and intellectual property as the core, cross-border integration of the new products of a number of industrial sectors have received widespread attention around the world. Cultural and creative products, as the largest export category in this industry, gather high value-added and high-tech content. The characteristics of low energy consumption, green environmental protection, recyclability, etc., continuously inject vitality into the development of China's economic and trade during the "new normal" period, and provide a new impetus for China's economic restructuring and industrial optimization and upgrading. As of 2015, The export value of Chinese Wenchuang products has reached one hundred and sixty-eight billion five hundred and seven million US dollars, with an annual growth rate of 13.17%, and the proportion of exports to the world's total Wenchuang products is 1/3. Its importance is self-evident. At the same time, cultural distance is one of the essential factors affecting the export of Wenchuang products. Under the new situation and new characteristics, the influence effect is becoming more and more prominent. In this paper, the export data of China and 20 trade target countries (regions) are taken as samples for two levels of discussion and analysis: the first level is the current situation study. That is, on the basis of combing and integrating existing domestic and foreign literature, using the collected data to analyze the trade scale, commodity structure, global layout and international competitiveness of Wenchuan products export world market in detail. The quantitative data of MS index and RCA index are used to excavate the imbalance between the structure of commodity export and the international trade distribution in the process of export of Chinese Wenchuang products. The second level is empirical research, from the perspective of cultural distance. Using gravity model, the influence of total cultural dimension distance and sub-cultural dimension distance on Chinese Wenchuang product export has been tested successively, and the total cultural distance has been found to inhibit the product export. In addition, the Chinese Wenchuang products export choice is more inclined to the economic environment and GDP is higher, closer to, Through two levels of analysis and summary, this paper also discusses how to balance the existing problems in the export trade of Chinese Wenchuang products. How to make use of the influence of cultural distance on the export of Wenchuang products and how to further promote the vigorous development of China's Wenchuang industry are put forward from four aspects of policy making, optimizing the pattern, building brand and expanding the industrial chain.
【学位授予单位】：首都经济贸易大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G124;F752.62

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