基于共词分析的我国电子商务领域研究热点探析

发布时间：2018-03-06 16:33

本文选题：共词分析　切入点：电子商务　出处：《吉林大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着移动互联网的快速发展,电子商务也正在以侵略式的姿态占据我们的生活。这种发展现状也使得对于电子商务的相关研究逐渐增多并且呈现出了多种学科相结合的新态势,这也就对其研究提出了更高的要求。所以对于电子商务领域的研究热点进行分析和探索就显得十分重要。共词分析是一种科学计量方法,它以各种研究文献作为研究对象,并对文献的内容进行客观系统的定量分析,以便能够弄清楚文献内容本质上的事实和潜在的变化趋势。将共词分析法与电子商务领域研究文献相结合,能够合理有效的对电子商务领域内的研究热点进行分析,并能找出领域内研究热点的潜在发展趋势。本文选取了2002年-2016年这15年间知网中的CSSCI期刊库中的全部电子商务领域相关研究的文献作为主要研究数据进行分析。研究主体主要分为三部分,第一部分是利用共词分析和聚类分析两种方法对文献中的关键词进行提取、频次统计、共现情况统计和高频关键词之间的关联进行研究,寻找并总结出我国电子商务领域研究中的六大热点问题;第二部分是利用社会网络分析和突显词探测对文献的关键词和发表时间进行分析,探索出领域内研究的高频问题随着时间的发展的情况和前沿问题;第三部分是利用动态战略坐标图的方法对第一部分得到的研究热点进行分时段的进一步分析,将研究时间段分为三个五年,再分别计算出每一个时间段内每一个热点的密度和向心度,以向心度作为横坐标,密度作为纵坐标,构建战略坐标图,通过比较三幅战略坐标图对每个热点的发展趋势进行探析,得到结论。通过本文的研究可以直观地反应出我国电子商务领域研究的热点问题,以及热点问题随时间的发展趋势情况。这将为对电子商务领域感兴趣的研究人员快速全面的了解该领域的研究情况提供帮助,也会对从事电子商务相关研究的专家和学者提供一定的学术参考价值。
[Abstract]:With the rapid development of mobile Internet, e-commerce is occupying our lives in an aggressive manner. Therefore, it is very important to analyze and explore the research hot spots in the field of electronic commerce. Co-word analysis is a scientific metrological method, and it takes all kinds of research documents as the research object. In order to find out the essential facts and the potential change trend of the literature content, this paper combines the coterm analysis method with the research literature in the field of electronic commerce, and carries on the objective and systematic quantitative analysis to the content of the literature. Can reasonably and effectively carry on the analysis to the research hot spot in the field of electronic commerce, And it can find out the potential development trend of the research hot spots in the field. This paper selects all the related literatures of electronic commerce field in the CSSCI periodical library from 2002 to 2016 as the main research data to carry on the analysis. The main body of the study is divided into three parts. The first part is to use two methods of coterm analysis and cluster analysis to extract the keywords in the literature, frequency statistics, co-occurrence statistics and the correlation between high-frequency keywords. The second part is to use social network analysis and salient word detection to analyze the key words and publishing time of the literature. In the third part, the dynamic strategic coordinate map is used to further analyze the hot spots in the first part. The study period is divided into three five years, and then the density and the centericity of each hot spot in each time period are calculated respectively. The centripetal degree is taken as the horizontal coordinate, the density is taken as the vertical coordinate, and the strategic coordinate map is constructed. By comparing three strategic coordinate maps to analyze the development trend of each hot spot, we can draw a conclusion. Through the research in this paper, we can intuitively reflect the hot issues in the field of electronic commerce in China. And the trend of hot issues over time. This will help researchers interested in the field of e-commerce to quickly and comprehensively understand the research in this field, Will also be engaged in electronic commerce related research experts and scholars to provide a certain academic reference value.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6

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