上海Y国际贸易公司俄罗斯市场拓展研究

发布时间：2018-03-08 04:27

本文选题：PVC软膜天花　切入点：俄罗斯市场　出处：《华东理工大学》2015年硕士论文　论文类型：学位论文

【摘要】：上海Y国际贸易公司是一家注册于上海市浦东新区的生产与贸易型一体化的公司。公司成立几年来主要经营的产品涉及到建材,玩具,汽车配件等产品。其中以PVC(聚氯乙烯)软膜天花为主要产品,通过和当地代理商合作,参加一系列国外展会等合作方式,所占当地市场份额每年都在逐步扩大。随着中国经济的迅速发展及中俄政府间的往来越来越频繁,政府间的合作也越来越密切,这在一定程度上给两国的经贸往来提供了更为便利的条件。但是这也加大了国内企业在俄罗斯市场的竞争。为了抢占当地市场,国内的各相关企业纷纷采取不同的策略,甚至同行之间的恶性竞争等抢夺俄罗斯市场。本文以上海Y国际贸易公司拓展俄罗斯市场为研究对象,介绍了上海Y国际贸易公司在俄罗斯市场遇到的挫折及其碰到的困难,分析了当地市场的特殊性及其当地用户的心理诉求,对与当地经销商的进一步合作方式进行了探讨。论文运用SWOT分析方法,综合分析了上海Y国际贸易公司内部的优势和劣势,以及外部面临的机遇和威胁。论文也指出,上海Y国际贸易公司应该通过充分利用贸易型企业转型快速,反应敏捷,丰富的市场开拓经验以及良好的国内供应商关系,进一步巩固在俄罗斯市场的份额。最后,论文提出了上海Y国际贸易公司开拓俄罗斯市场的一些可行性策略。
[Abstract]:Shanghai Y International Trading Co., Ltd. is a production and trade integration company registered in Pudong New area of Shanghai. The company's main products in the past few years are related to building materials, toys, Among them, PVC (PVC) soft film smallpox is the main product. Through cooperation with local agents and participating in a series of foreign exhibitions, the local market share is gradually expanded every year. With the rapid development of the Chinese economy and the increasing exchanges between the Chinese and Russian governments, the cooperation between the two governments is becoming more and more close. To a certain extent, this has provided more convenient conditions for economic and trade exchanges between the two countries. However, this has also increased the competition of domestic enterprises in the Russian market. In order to seize the local market, domestic enterprises have adopted different strategies one after another. Even the vicious competition between peers to seize the Russian market. This paper takes Shanghai Y International Trading Company as the research object, introduces the setbacks and difficulties encountered by Shanghai Y International Trading Company in the Russian market. This paper analyzes the particularity of the local market and the psychological demands of the local users, and probes into the way of further cooperation with the local dealers. Using the SWOT analysis method, the paper comprehensively analyzes the strengths and weaknesses of Shanghai Y International Trading Company. The paper also points out that Shanghai Y International Trading Company should make full use of the rapid transformation of trading enterprises, rapid response, rich market development experience and good domestic supplier relations. Finally, the paper puts forward some feasible strategies for Shanghai Y International Trading Company to develop the Russian market.
【学位授予单位】：华东理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F721;F426.8;F274

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