人力资源和沟通管理在觅来建设项目中的应用研究

发布时间：2018-03-08 04:33

本文选题：电子商务　切入点：项目管理　出处：《电子科技大学》2015年硕士论文　论文类型：学位论文

【摘要】：四川科瑞软件有限责任公司是九洲集团的下属公司,专注于软件与电子商务产业,是以自主软件开发和互联网技术为核心的电子商务服务商,是九洲集团八大民品支柱产业之一——软件和电子商务的承载体,也是集团实现“千亿九洲”目标的重要支撑。公司现已形成“一体两翼一根据地”的电子商务业务战略布局,觅来作为公司电子商务的主体业务,将成为公司“十三五”期间主要经济指标的引爆点,2015年初,觅来荣获“四川电子商务最具竞争力平台”。觅来电子商务平台建设项目由绵阳、北京两地合作,组织结构复杂、员工主观能动性差、沟通流转效率低,需求信息易失真,项目管理难度大。为了提升觅来电子商务平台建设的项目管理水平,笔者结合自己在电子商务中心多年的工作经验,对项目管理在觅来电子商务平台建设中的应用进行了一些粗浅的探索性研究,重点分析研究了觅来电子商务平台建设中的人力资源管理和沟通管理。具体研究内容如下:人力资源管理方面,本文首先分析总结了项目中人力资源管理的现状和所存在问题,并从人力资源管理中的组织结构、岗位职责、激励机制方面进行了分析研究,运用WBS工作分解结构、鱼骨图、德尔菲法等科学方法,笔者经过调研提出了符合项目实际的组织结构,并为该项目设计了岗位说明书和激励办法。沟通管理方面,本文首先分析了项目中沟通管理的现状和所存在问题,笔者经过调研提出了符合项目实际的沟通干系人登记册、沟通渠道建立、沟通流程制定,由此提出觅来电商建设项目沟通管理的改进措施。本文通过对觅来电子商务平台建设项目的研究,从项目管理的角度出发,综合运用项目管理、沟通管理、人力资源管理等科学的理论和研究方法,提升觅来电子商务平台建设的项目管理水平,并为类似电商平台建设项目提供借鉴。
[Abstract]:Sichuan Corey Software Co., Ltd. is a subsidiary of Jiuzhou Group, focusing on the software and e-commerce industries. It is an e-commerce service provider with its own software development and Internet technology as its core. It is one of the eight pillar industries of civil products of Jiuzhou Group-the carrier of software and electronic commerce, and also the important support for the Group to achieve the goal of "one hundred million nine continents." the company has now formed a strategic layout of e-commerce business with "one body, two wings and one base". As the main business of the company's electronic commerce, it will become the tipping point of the company's main economic indicators during the 13th Five-Year Plan period. In early 2015, it won the title of "Sichuan Electronic Commerce most competitive platform." Beijing cooperation, complex organizational structure, poor subjective initiative of employees, low efficiency of communication and circulation, easily distorted information needs, difficult project management, in order to improve the level of project management for the construction of e-commerce platform, Combining with my years of experience in the E-commerce Center, the author makes some tentative research on the application of project management in the construction of E-commerce platform. The main contents of this paper are as follows: in the aspect of human resource management, this paper firstly analyzes and summarizes the present situation and existing problems of human resource management in the project. And from the human resource management organization structure, the post responsibility, the incentive mechanism aspect carries on the analysis research, uses the WBS work breakdown structure, the fish bone chart, the Delphi method and so on scientific method, Through investigation and research, the author puts forward the organization structure which accords with the actual situation of the project, and designs the job description and incentive method for the project. In the aspect of communication management, this paper first analyzes the present situation and the existing problems of the communication management in the project. Through investigation and research, the author proposed the register of communication stakeholders, the establishment of communication channels, and the establishment of communication processes in line with the actual conditions of the project. Through the research on the construction project of the electronic commerce platform, this paper, from the point of view of project management, makes comprehensive use of project management and communication management. Human resource management and other scientific theories and research methods to improve the level of project management to find e-commerce platform construction, and to provide reference for similar e-commerce platform construction projects.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272.92;F724.6

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